The Business of Dentistry

by Raj Rattan, George Manolescue

Overview

This book explores the interface between clinical dentistry and the management of a modern dental practice. It covers a range of business areas, including the principles of financial management and the use of financial ratios and indicators in relation to practice profitability. There will be an overview of modern marketing techniques including the concept of branding.

Product Details

ISBN-13:	9781850973324
Publisher:	Quintessence Publishing Co. Ltd.
Publication date:	03/19/2019
Series:	QuintEssentials of Dental Practice , #8
Sold by:	Bookwire
Format:	eBook
Pages:	160
File size:	2 MB

Table of Contents

Chapter 1 What Business Are We In? (Raj Rattan) Chapter 2 Success Factors (Raj Rattan) Chapter 3 Patient-centered Care (Raj Rattan) Chapter 4 Perception is Reality (Raj Rattan) Chapter 5 Marketing (Raj Rattan) Chapter 6 The Basic Principles of Finance (George Manolescue) Chapter 7 Fee-setting (George Manolescue) Chapter 8 Understanding Your Accounts (George Manolescue) Chapter 9 Investment and Protections (George Manolescue) Appendices Index