The Burger King: A Whopper of a Story on Life and Leadership

by Jim McLamore

Overview

The co-founder and first CEO of Burger King recounts the journey of the international fast-food chain and offers a message to today’s budding entrepreneur.

A rags-to-$9-billion-riches story. A crash course in Burger King history and fast food in America, The Burger King is McLamore’s candid and conversational memoir. Written before his death in 1996, he talks of his life, the birth of the whopper, and the rise of Burger King. Inside, find out:

• How Burger King managed to create the worst advertising campaign of 1985
• What Burger King shares with Pitbull, Scarface, and Marco Rubio
• Why Wendy’s founder Dave Thomas called McLamore an “American original”

McLamore’s account of Burger King offers an instructive and inspiring tale to young entrepreneurs. Here’s a story of entrepreneurship development from one of the top entrepreneurs of fast-food chains. Want to learn how to start a food business? Burger King’s journey from south Florida drive-ins to international corporation reveals the ups and downs of entrepreneurship, whether in the food service industry or elsewhere.

But the autobiography of McLamore doesn’t end when he exits the company. So, what comes after success? To McLamore, it comes down to what’s truly needed to live a full and good life—personal values, impacting the people around you, and juicy hamburgers.

Praise for The Burger King

“Inspiring.” —Miami Herald

“A must-read for aspiring entrepreneurs, for those who have worked in the business, and for those looking for inspiration from one of America’s great innovators . . . . A great read for business owners and those who want to be one.” —Jose Cil, CEO, Restaurants Brands International (parent company of Burger King, Popeyes & Tim Hortons)

Product Details

ISBN-13:	9781642502831
Publisher:	Mango Media
Publication date:	05/19/2020
Sold by:	Barnes & Noble
Format:	eBook
Pages:	355
File size:	7 MB

About the Author

Jim McLamore was the co-founder and first CEO of Burger King, creating one of the great fast service restaurant chains in the country together with Dave Edgerton. After selling it to Pillsbury and watching over it for the twenty years, he retired and dedicated his life to servicing the South Florida community as Chairman of the University of Miami and avid member of the Fairchild Tropical Gardens.

Editorial Reviews

"Jim McLamore’s The Burger King is a must-read for aspiring entrepreneurs, for those who have worked in the business, and for those looking for inspiration from one of America’s great innovators. I have reread The Burger King several times over the years and like to channel some ‘McLamore’ every time I speak to a large group of our amazing Burger King franchise owners. I am always inspired by this awesome tale of how Jim McLamore and his partner (Burger King co-founder Dave Edgerton) stumbled upon the idea to create America’s favorite burger – the now world-famous and iconic Whopper! A great read for business owners and those who want to be one." - Jose Cil, CEO, Restaurants Brands International (parent company of Burger King, Popeyes & Tim Hortons)

“Through the lens of Burger King brand co-founder, Jim McLamore this story shares a fresh perspective on what it takes to build an iconic brand and the importance of caring for people and communities as a key part of business success.” - Jim Myers, President, Burger King McLamore Foundation

“Sharing the story of an American dream that turned into a global, iconic brand, this book demonstrates the power of grit, and generosity to others, in creating long-term success.” - Amanda Israel, Executive Director - Burger King McLamore Foundation

From the Publisher