The Breakdown of Hierarchy / Edition 1

by Eugene Marlow, Patricia O' Connor Wilson, Helen Marlow

Overview

The Breakdown of Hierarchy explores the changes that have taken place in the second half of the 20th century and how organizations of all sizes can harness electronic media to open the lines of dialogue and corporate conversation. Never before published case studies of Honeywell, Motorola and Raychem are discussed.

Eugene Marlow has been involved with the strategic application of print and electronic media for over 25 years. He has consulted to dozens of organizations in the media, technology, healthcare, consumer products, and non-profit sectors. Dr. Marlow teaches graduate and undergraduate courses in electronic journalism and business communications at Bernard M. Baruch College (City University of New York).
Patricia O'Connor Wilson works for the Center for Creative Leadership (CCL), an international non-profit educational institution devoted to behavioral science research, executive development, and leadership education. Based in Greensboro, North Carolina, the Center also has educational facilities and network associates throughout the world. Ms. Wilson has also conducted research in the areas of managerial effectiveness, self-efficacy and entrepreneurialism.

Product Details

ISBN-13:	9780750697460
Publisher:	Taylor & Francis
Publication date:	04/08/1997
Edition description:	New Edition
Pages:	194
Product dimensions:	6.00(w) x 9.00(h) x (d)

Table of Contents

Chapter 1 Communications, Corporations, and Change; Chapter 2 Electronic Media; Chapter 3 Electrovisual Media and the American Corporation; Chapter 4 The Emerging Corporate Landscape; Chapter 5 The New Diversity Benchmark; Chapter 6 Reshaping the Boundaries Around Business; Chapter 7 Harnessing the Power of Electronic Communication Technology; Chapter 8 Lessons from the Leaders; Chapter 9 The Seven New Rules of Corporate Communication;

Editorial Reviews

The authors aim to discuss "the evolving role of communication within organizations as shaped by the major changes in technological, climatic, and global forces." Such a sentence is likely to discourage many from reading further. Even though certain readers would welcome a book that sheds light on the complexities of communication within organizations and on how e-mail and other computer-facilitated technologies are affecting the balance of power within such groups, Marlow, who teaches electronic journalism at the City University of New York, and Wilson, a staff member of the Center for Creative Leadership in North Carolina, do not do this. Much of the text consists of quotes patched together. Chapter two, on electronic media, reads like an annotated bibliography. Several of the quotations present contradictory evidence, yet the authors do not attempt to reconcile them, nor do they always add footnotes where they would prove useful. False conclusions abound; for example, the book states that paper communications are too costly, as shown by the declining volume of mail. Yet the next paragraph acknowledges that the demand for more reliable, thus expensive, courier service has risen. This book is a work in progress. (Apr.)

Publishers Weekly - Publisher's Weekly