The Big Idea: How to Make Your Entrepreneurial Dreams Come True, From the Aha Moment to Your First Million
It's the moment when you say, "There's gotta be a better way." It's the moment when you ask, "How can I solve this problem"

Donny Deutsch's hit CNBC show The Big Idea has put the spotlight on that ordinary moment and the people who have the courage and stamina to make their dreams come true.

Some people think a big idea is like a lightning bolt striking out of the blue that slams you in the head. But it's hardly ever like that. The big idea isn't an act of God. It's an act of daily life. Simply put, the idea that will make millions starts with an observation.

A carpenter gets tired of almost losing a finger every time he slices a bagel. Bam! The Bagel Guillotine. A mother is frustrated that her pantry is full of stale food because the packages don't close. Bam! Quick Seals. Howard Schultz notices on a trip to Italy that there are coffee bars on almost every corner. Bam! Starbucks. None of them had a barrel of cash. None of them had a ton of experience. They had a big idea and the will to follow through.

In The Big Idea, Deutsch draws not only on his own tremendous focus and expertise, but on that of dozens of the successful entrepreneurs whom he has interviewed, to help you create your own enterprise. From the "Gut Check Moment" to "Mom Power," The Big Idea takes aspiring entrepreneurs along every step of the way. The Big Idea is your road map to the American dream.
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The Big Idea: How to Make Your Entrepreneurial Dreams Come True, From the Aha Moment to Your First Million
It's the moment when you say, "There's gotta be a better way." It's the moment when you ask, "How can I solve this problem"

Donny Deutsch's hit CNBC show The Big Idea has put the spotlight on that ordinary moment and the people who have the courage and stamina to make their dreams come true.

Some people think a big idea is like a lightning bolt striking out of the blue that slams you in the head. But it's hardly ever like that. The big idea isn't an act of God. It's an act of daily life. Simply put, the idea that will make millions starts with an observation.

A carpenter gets tired of almost losing a finger every time he slices a bagel. Bam! The Bagel Guillotine. A mother is frustrated that her pantry is full of stale food because the packages don't close. Bam! Quick Seals. Howard Schultz notices on a trip to Italy that there are coffee bars on almost every corner. Bam! Starbucks. None of them had a barrel of cash. None of them had a ton of experience. They had a big idea and the will to follow through.

In The Big Idea, Deutsch draws not only on his own tremendous focus and expertise, but on that of dozens of the successful entrepreneurs whom he has interviewed, to help you create your own enterprise. From the "Gut Check Moment" to "Mom Power," The Big Idea takes aspiring entrepreneurs along every step of the way. The Big Idea is your road map to the American dream.
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The Big Idea: How to Make Your Entrepreneurial Dreams Come True, From the Aha Moment to Your First Million

The Big Idea: How to Make Your Entrepreneurial Dreams Come True, From the Aha Moment to Your First Million

by Donny Deutsch, Catherine Whitney

Narrated by Donny Deutsch

Unabridged — 4 hours, 50 minutes

The Big Idea: How to Make Your Entrepreneurial Dreams Come True, From the Aha Moment to Your First Million

The Big Idea: How to Make Your Entrepreneurial Dreams Come True, From the Aha Moment to Your First Million

by Donny Deutsch, Catherine Whitney

Narrated by Donny Deutsch

Unabridged — 4 hours, 50 minutes

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Overview

It's the moment when you say, "There's gotta be a better way." It's the moment when you ask, "How can I solve this problem"

Donny Deutsch's hit CNBC show The Big Idea has put the spotlight on that ordinary moment and the people who have the courage and stamina to make their dreams come true.

Some people think a big idea is like a lightning bolt striking out of the blue that slams you in the head. But it's hardly ever like that. The big idea isn't an act of God. It's an act of daily life. Simply put, the idea that will make millions starts with an observation.

A carpenter gets tired of almost losing a finger every time he slices a bagel. Bam! The Bagel Guillotine. A mother is frustrated that her pantry is full of stale food because the packages don't close. Bam! Quick Seals. Howard Schultz notices on a trip to Italy that there are coffee bars on almost every corner. Bam! Starbucks. None of them had a barrel of cash. None of them had a ton of experience. They had a big idea and the will to follow through.

In The Big Idea, Deutsch draws not only on his own tremendous focus and expertise, but on that of dozens of the successful entrepreneurs whom he has interviewed, to help you create your own enterprise. From the "Gut Check Moment" to "Mom Power," The Big Idea takes aspiring entrepreneurs along every step of the way. The Big Idea is your road map to the American dream.

Editorial Reviews

JANUARY 2010 - AudioFile

The former ad agency executive and host of a TV show about rags-to-riches entrepreneurs offers a take-charge riff on how to take your big idea to the top. His infectious optimism and shoot-from-the-hip reading style are perfect for his streetwise advice. He's an accessible, likable personality—just listening to him makes you feel good. Listeners who prefer abstractions or complexity should go elsewhere because Deutsch's recipes for success are seat-of-the-pants: Know the need you intend to serve, own your solution or idea, make a prototype, use it, and then sell, sell, sell. Deutsch's irrepressible charm and many fascinating success stories supply 90 percent of the production’s motivational energy and make it a must-hear for wannabe millionaires everywhere. T.W. © AudioFile 2010, Portland, Maine

Product Details

BN ID: 2940173714473
Publisher: Hachette Audio
Publication date: 01/01/2009
Edition description: Unabridged
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