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The Best Darn Invention Marketing Book!: Vital Information for the Aspiring Inventor

The Best Darn Invention Marketing Book!: Vital Information for the Aspiring Inventor

by James M. Lowrance

Paperback(Large Print)

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This book has been previously published in eBook form and is also a section found in the more comprehensive book titled: "Preparing Inventions for Marketing Success" and is being made available for readers interested in these chapters specifically (shown below).

This resource contains vital information on invention marketing and licensing, for the aspiring inventor.


CHAPTER ONE: Researching the Market Value of Inventions

CHAPTER TWO: Preparing for Invention Submission

CHAPTER THREE: Conducting a Preliminary Patent Search

CHAPTER FOUR: The Valuable USPTO Provisional Patent Program

CHAPTER FIVE: Test Marketing Inventions Effectively

CHAPTER SIX: The Invention License Agreement Option

CHAPTER SEVEN: Pursuing License Agreements for Inventions

CHAPTER EIGHT: Methods for Licensing Inventions

CHAPTER NINE: My Invention Marketing Success Story Revisited

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Product Details

ISBN-13: 9781477531648
Publisher: CreateSpace Publishing
Publication date: 05/24/2012
Edition description: Large Print
Pages: 58
Product dimensions: 5.50(w) x 8.50(h) x 0.12(d)

About the Author

A husband, father and grandfather, I've been a contract salesman most of my life and completed studies of theology - Liberty University in 1996. During the early 1990s, I marketed an outdoors product I invented and that I formed a small corporation to patent, manufacture and sell called the "Rod Floater" (now a registered Trademark). I traveled the U.S. making presentations to groups of Wal-Mart zone and district managers and received authorization to sell the product in two regions of Wal-Mart stores for five years.

I also sold the product to Bass Pro Shops, Cabela's and Academy Stores, all of which still carry the product and I landed a national promotion for the product with Kerr-McGee Oil company who began using the product to promote their outboard motor oil in 1992. In 1996 I licensed the product to TTI-Blakemore, a major fishing tackle conglomerate, from which I am still paid royalties from sales of the product.

I invented and marketed five additional outdoors products, also getting these into Wal-Mart stores and afterward sold them outright rather than licensing them. I learned a great deal about invention marketing during those years and was privileged to meet the CEOs of many well-known companies. I was also invited for television and radio appearances and met with the T.V. hosts of many fishing shows and was featured in the May 2001 issue of Inventors digest magazine.

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