1. Introduction Google has unleashed an amazing source of advertising and revenue for both advertisers and publishers of websites. It’s called Google Adsense. Adsense gives website publishers of all sizes the ability to display relevant Google ads on their content pages. Because the ads are relevant to your content your click through rates will be very high (You earn revenue as a publisher every time someone clicks on an ad on your page).
It works like this – Google actually READS the content on a website and places relevant ads based on that content.
Advertisers bid on keywords to have THEIR ad displayed on those pages. The advertiser only pays if someone clicks on their ad.
You need to be approved to be an Adsense Publisher – and to do that you need a website.
Your site should have the following features:
1.) Content
2.) Purpose
3.) Other advertising such as an affiliate program or opt in newsletter.
It’s important to have something on your site OTHER than just content. Google wants relevant GOOD sites – not sites just put up to earn money from Google.
That being said – after you are approved for your first site, you can display your Adsense Ads on your other sites as long as you abide by their guidelines. I suggest reading their terms of services but as a general rule you want to:
Not display Adsense Ads in pop-ups.
Not force clicks on the Adsense Ads.
Not use Generated Pages (there are programs that will generate thousands of pages based on keywords, but they can often get your website banned).
There are several aspects of building a profitable Google Adsense Site. Mainly they are keyword selection, content and linking.
2. Keyword selection
This is probably the hardest thing when building an Adsense money making site. Best keywords are not the big ones, because it's hard to get your site listed high in the Search Engine Results. The best ones are the ones where there isn't much competition and you can get into top 10 quite easily.
You can use "ceiling fan" as an example of a good keyword. A top 5 site is making 1000 $/month with Adsense. On the other side, as a bad example, use "work at home" (or something like it). Make a small comparison between those two (with the same amount of work, you can make 1000$ with "ceiling fan" and let's say 100$ with "work at home").
Picking those “GREAT” keywords is probably what will separate you from making a few cents to making hundreds a day.
As you are starting out you probably don’t have a clue how to do this right – but you should start off by forgetting about keywords. I don’t mean totally, but instead of researching “keyword” instead try to research and optimize for a term instead such as, “Keyword phrase”.
The bid advertisers are paying for a term like “toys” is quite large – but your competition is very fierce. Something like “outside toys”, won’t have as high of a bid price, but you will get more traffic from the search engines.
2.1 So how do you go about selecting your keywords?
...Much much more.....
