The Balanced Scorecard: Translating Strategy into Action

by Robert S. Kaplan, David P. Norton

Overview

The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.

Product Details

ISBN-13:	9781422148167
Publisher:	Harvard Business Review Press
Publication date:	08/02/1996
Sold by:	Barnes & Noble
Format:	eBook
Pages:	322
File size:	6 MB

About the Author

Robert S. Kaplan is the Marvin Bower Professor of Leadership Development at Harvard Business School and chairman of the Balanced Scorecard Collaborative. David P. Norton is founder and president of the Balanced Scorecard Collaborative.