Even as our boom-bust economy is failing, more and more leading companies are embracing an approach to business that no longer separates work from the rest of life - with the potential to bring us fulfillment as individuals and as a glorious future for the entire planet
"The Awakened Company recognizes the integral power of humane practices within business. Companies driven by noble service to all stakeholders are in the position to elevate our whole world." - TONY HSIEH, CEO of Zappos.com.
"This is a must-read for those of us in the organization world. - DAVID DANIELS, M.D., Professor Emeritus, Stanford University, and Enneagram pioneer.
The Awakened Company represents an evolutionary leap from the "business is business" mantra that stifles creativity, neglects human wellbeing, and treats work as separate from the rest of life. Entrepreneur Catherine Bell reveals how businesses can be prosperous, sustainable, caring, interlocking communities that benefit all their stakeholders--those who work in them, the communities they serve, the international community, and the planet. The book's premise is that work isn't separate from life, and the metrics for success in business need to change at a fundamental level if the world is to transcend its present crises, which increasingly threaten us all. There's another way of doing business, and a shift in our behaviour could in very short order fuel innovation, open up undreamed of markets, and by so doing bring prosperity to the entire planet.
