The Automation Advantage: Mastering Marketing Automation for Business Success: Strategies for Success in the Digital Age

by Carl Corrigan

Overview

Welcome to "The Automation Advantage: Mastering Marketing Automation for Business Success."
In the ever-evolving landscape of business and marketing, success hinges on adaptability, innovation, and efficiency.

As we stand at the precipice of the digital age, one concept has emerged as a beacon of transformation: marketing automation.

The automation of marketing processes is not a mere technological advancement; it is a paradigm shift. It reshapes how businesses engage with their audience, nurture leads, and drive growth. In this book, we embark on a journey to demystify the world of marketing automation and unlock its vast potential.

Marketing automation is not a one-size-fits-all solution, nor is it a magic bullet. It is a dynamic toolkit, a set of strategies and technologies that, when wielded with insight and intention, can revolutionise your business. "The Automation Advantage" is your guide through this transformative landscape, offering a comprehensive roadmap to navigate the complexities and harness the power of marketing automation.

In these pages, you will discover the fundamental principles that underpin successful marketing automation, from building a strategic foundation and selecting the right tools to crafting compelling content and measuring ROI. You will explore the intricacies of lead nurturing, customer relationship management, and the delicate art of personalization at scale

Product Details

BN ID:	2940185868133
Publisher:	Carl Corrigan
Publication date:	09/07/2023
Sold by:	Barnes & Noble
Format:	eBook
File size:	291 KB

About the Author

Carl started working in Marketing before the Millenium when marketing practices were limited to the ability of personalising an envelope using a word processor.

In the early years he worked extensively within hospitality and early CRM systems forging ground breaking uses for new technology and adapting them to create efficient marketing tools. In later years Corrigan was General Manager of one of the first restaurants to use data collection at the heart of its Marketing operations to great effect. Carl pioneered a marketing led strategy for one of the worlds largest specialist printers showing significant ROI before applying the same principles to the fashion industry and subsequently to IT, software sales, recruitment, training, marketing agencies and energy consultants across the globe.

His skills have evolved Marketing departments to become serious business partners making evidenced based decisions with teams of highly qualified analysts to support new business endeavours, new territory and product expansions. As CRM’s expand to capture more metadata about customers, behavioural marketing, segmenting and personalisation takes on a refreshed lease of life.

Significant charitable interests saw him working in impoverished areas of Africa before travelling the world advising on social media use, web presence, email marketing, employer branding and digital marketing reporting. A truly multinational operator in a connected world.

An experienced Trainer, Strategist, Manager, Director and C Suite leader, Carl offers a rare mix of left brain data analysis, processes, accountancy qualifications, Lean Six Sigma and PRINCE2 methodologies with solid straight talking commercial sense with right brained emotional connectivity, leadership and talent improvement at every level.

Interim projects included extensive “due diligence” acquisition research work, corporate intelligence gathering and covert profiling activity for leading organisations and people.

Carl made his home in the South of the UK and continues to refine his skills in marketing automation and next generation technologies every day.