The Audience in Everyday Life: Living in a Media World

by S. Elizabeth Bird

Overview

The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone—their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.

Product Details

ISBN-13:	9780415942591
Publisher:	Taylor & Francis
Publication date:	07/03/2003
Pages:	222
Product dimensions:	6.00(w) x 9.00(h) x (d)

About the Author

S. Elizabeth Bird is Professor of Anthropology at the University of South Florida. She is author of For Enquiring Minds: A Cultural Study of Supermarket Tabloids and editor of Dressing in Feathers: The Construction of the Indian in American Popular Culture.

Table of Contents

Acknowledgments1. Beyond the Audience: Living in a Media World2. Media Scandal Meets Everyday Life3. Piecing a Cyber-Quilt: Media Fans in an Electronic World4. Imagining Indians: Negotiating Identity in a Media World5. A Popular Aesthetic? Exploring Taste through Viewer Ethnography6. CJ's Revenge: A Case Study of News as Cultural Narrative7. Media Ethnography in an Interdisciplinary WorldNotesBibliographyIndex