The Audience And Its Landscape

by John Hay, Lawrence Grossberg, Ellen Wartella, James Hay

Overview

This book offers a major reconceptualization of the term audience, one which involves a landscape, including the landscape of a given audiencesituated and territorializing features of any way of seeing and defining the world. It acknowledges, in the face of conventional discourse analysis, the contextual features of discourse, to produce complex and textured understanding of the concept of audience. The book will speak to students of rhetoric, mass communication, cultural studies, anthropology, and sociology alike. This book offers a major reconceptualization of the term audience, including the landscape of a given audiencethe situated and territorializing features of any way of seeing and defining the world. Given de Certeaus hypothesis that listening, watching, and reading all occur in places and result in produce transformed paths or spaces, the contributors to this landmark volume have provided innovative essays analyzing the transformations that take place in the geography between sender and receiver. The book acknowledges, in the face of conventional discourse analysis, the contextual features of discourse, to produce a complex and textured understanding of the concept of audience. The Audience and Its Landscape, presents the work of a vital cross-section of international scholars including Swedens Karl Erik Rosengren, the UKs Jay G. Blumler and Roger Silverstone, Australias Tony Bennett, Israels Elihu Katz, Canadas Martin Allor, and the United Statess Janice Radway, Byron Reeves, and John Fisk, to name a few. This book is truly groundbreaking in its depth and scope, and will speak to students of rhetoric, mass communication, cultural studies, anthropology, and sociology alike.

Product Details

ISBN-13:	9780429976445
Publisher:	Taylor & Francis
Publication date:	10/08/2018
Sold by:	Barnes & Noble
Format:	eBook
Pages:	416
File size:	2 MB

About the Author

James Hay is an associate professor in the Department of Media and Cultural Studies at the University of Illinois at Urbana/Champaign. Lawrence Grossberg is the Morris Davis Professor of Communication Studies at the University of North Carolina at Chapel Hill. Ellen Wartella is dean and Walter Cronkite Regents Chair in Communication Studies at the University of Texas at Austin College of Communication. James Hay is an associate professor in the Department of Media and Cultural Studies at the University of Illinois at Urbana/Champaign. Lawrence Grossberg is the Morris Davis Professor of Communication Studies at the University of North Carolina at Chapel Hill. Ellen Wartella is dean and Walter Cronkite Regents Chair in Communication Studies at the University of Texas at Austin College of Communication. James Hay is an associate professor in the Department of Media and Cultural Studies at the University of Illinois at Urbana/Champaign. Lawrence Grossberg is the Morris Davis Professor of Communication Studies at the University of North Carolina at Chapel Hill. Ellen Wartella is dean and Walter Cronkite Regents Chair in Communication Studies at the University of Texas at Austin College of Communication.

Table of Contents

Introduction; (James Hay, Lawrence Grossberg, and Ellen Wartella.); Audience Studies And The Convergence Of Research Traditions; Viewers Work; (Elihu Katz.); Combinations, Comparisons, and Confrontations: Toward a Comprehensive Theory of Audience Research; (Karl Erik Rosengren.); Audience; Research: Antinomies, Intersection, and the Prospect of Comprehensive Theory; (David L. Swanson.); After Convergence: Constituents of a Social Semiotics of Mass Media Reception; (Klaus Bruhn Jensen.); The Pragmatics of Audience in Research and Theory; (James A. Anderson.); Rethinking The Audience As An Object Of Study; Recasting the Audience in the New Television Marketplace?; (Jay G. Blumler.); Toward a Qualitative Methodology of Audience Study: Using Ethnography to Study the Popular Culture Audience; (Andrea L. Press.); Notes on Children as a Television Audience; (Ellen Seiter.); Figuring Audiences and Readers; (Tony Bennett.;); Marginal Texts, Marginal Audiences; (Larry Gross.); Notes on the Struggle to Define Involvement in Television Viewing; (Tamar Liebes.); On Not Finding Media Effects: Conceptual Problems in the Notion of an Active Audience (with a Reply to Elihu Katz); (Robert Kubey.); The Politics Of Audience Studies; The Politics of Producing Audiences; (Martin Allor.); Power Viewing: A Glance at Pervasion in the Postmodern Perplex; (John Hartley.); The Hegemony of Specificity and; the Impasse in Audience Research: Cultural Studies and the Problem of Ethnography; (Janice Radway.); Ethnography and Radical Contextualism in Audience; Studies; (Ien Ang.); Locating Audiences; Hemispheres of Scholarship:; Psychological and Other Approaches to Studying Media Audiences; (Byron Reeves.); From Audiences to Consumers: The Household and the Consumption of Communication and Information Technologies; (Roger Silverstone.); Audiencing Violence: Watching Homeless Men Watch; Die Hard; (John Fiske and Robert Dawson.); The Geography of Television: Ethnography, Communications, and Community; (David Morley.); Satellite Dishes and the Landscapes of Taste; (Charlotte Brunsdon.); Afterword: The Place of the Audience: Beyond Audience Studies; (James Hay.).

Editorial Reviews

The authors look at the remote control device and its impact on television viewers and the television industry, drawing on academic and industry research in measuring and classifying remote control activity. They discuss the effects of the remote on television programming and advertising, and examine studies on motivations for and gender differences in remote use. Of interest to those in television programming, advertising, and audience research. Can also be used in courses on media theory and media management. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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