The Art of Type and Typography: Explorations in Use and Practice

by Mary Jo Krysinski

Overview

The Art of Type and Typography is an introduction to the art and rules of typography. Incorporating the industry standard—InDesign—for typesetting from the outset, this book serves as a guide for beginning students to learn to set type properly through tutorials, activities, and examples of student work. Encompassing the history of typography from ancient times to widespread modern use, The Art of Type and Typography provides context and fosters creativity while developing key concepts, including:

• The history of type;
• Terminology;
• Classification;
• Measurement;
• Spacing;
• Alignment;
• Legibility;
• Hierarchy;
• Layout and Grids;
• Page Elements;
• InDesign tools and style sheets.

Writing clearly and to the point, Mary Jo Krysinski brings over 30 years of design experience to this essential guide. With a glossary, sample class activities, additional online resources and a beautiful clean design, this book is the perfect introduction for a beginning typography student, and a handy reference for those needing a refresher.

Product Details

ISBN-13:	9781315301532
Publisher:	Taylor & Francis
Publication date:	10/24/2017
Sold by:	Barnes & Noble
Format:	eBook
Pages:	240
File size:	27 MB
Note:	This product may take a few minutes to download.

About the Author

Mary Jo Krysinski has taught typography and graphic design courses at the School of the Art Institute of Chicago and at St. Xavier University for over seventeen years, and has been a practicing graphic designer for over 30 years.

Table of Contents

1. Introduction

2. History of Type and Lettering

3. Using InDesign

4. Letter Anatomy

5. Type Measurement

6. Spacing

7. Display Type

8. Text Alignment

9. Text Separators

10. Legibility and Readability

11. Other Typographic Characters

12. Typographic Hierarchy

13. Layout and Structure

14. Page Elements

15. Type Specifications

16. InDesign Style Sheets

17. Type for Web Use

18. Appendix - Glossary

Editorial Reviews

"This book combines history, mechanics, and digital practice of type into one. The book supports its theoretical discussion of type with tutorials of digital tools and creative assignments—promising to serve as a single source with which educators can teach typography today."

—Dr. Gökhan Ersan, Assistant Professor, SUNY Binghamton

"This book combines history, mechanics, and digital practice of type into one. The book supports its theoretical discussion of type with tutorials of digital tools and creative assignments—promising to serve as a single source with which educators can teach typography today."

— Dr. Gökhan Ersan, Assistant Professor, SUNY Binghamton

"Overall then this is an excellent book for the beginner who wishes to explore designing their own book."

— The Imagemaker Bookshelf, Issue 95

From the Publisher