The Art of High Stakes Decision Making: Tough Calls in a Speed Driven World / Edition 1

by J. Keith Murnighan, John C. Mowen

Overview

A highly readable guide with a method for avoiding mistakes when making decisions that will affect the future of your business
The Art of High Stakes Decision Making takes readers to the most important crossroads in business with dozens of real-life scenarios. Engaging "you are there" stories teach how to focus on the core issues involved in high stakes decision making. The authors share powerful tools for cutting through the psychological and emotional barriers to making the best decisions. Each chapter concludes with a set of fundamental principles for successfully navigating each stage of the SCRIPTS method, an acronym that outlines a seven-step process for making tough choices under the gun.
J. Keith Murnighan, PhD (Evanston, IL), is the Harold H. Hines, Jr. Distinguished Professor of Risk Management at the Kellogg Graduate School of Management at Northwestern University. John C. Mowen, PhD (Stillwater, OK), is Regents Professor and Noble Chair of Marketing Strategy at Oklahoma State University's College of Business Administration.

Product Details

ISBN-13:	9780471415763
Publisher:	Wiley
Publication date:	10/01/1901
Pages:	288
Product dimensions:	6.36(w) x 9.43(h) x 0.98(d)

About the Author

J. KEITH MURNIGHAN is the Harold H. Hines Jr. Distinguished Professor of Risk Management at Northwestern's prestigious Kellogg School of Management. He is a specialist in decision-making and negotiations.
JOHN C. MOWEN is Regents Professor and Noble Chair of Marketing Strategy at Oklahoma State University. He specializes in managerial and consumer decision-making.

Table of Contents

Preface.

PART I: INTRODUCTION.

Tough Calls in a Speed-Driven World.

PART II: THE PARAMETERS OF TOUGH CALLS.

Search for Signals of Threats and Opportunities.

Find the Causes.

Evaluate the Risks.

Apply Intuition and Emotion.

Take Different Perspectives.

Consider the Time Frame.

Solve the Problem.

PART III: PUTTING IT ALL TOGETHER.

The Master Decision-Maker.

Appendix: Principles of High-Stakes Decision-Making.

Notes.

Index.