The art of explanation: making your ideas, products, and services easier to understand

by Lee Lefever, Galina Fedotova (Translator)

Overview

You've done the hard work. Your product or service works beautifully - but something is missing. People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation problem. The Art of Explanation is for business people, educators and influencers who want to improve their explanation skills and start solving explanation problems. Author Lee LeFever is the founder of Common Craft, a company known around the world for making complex ideas easy to understand through short animated videos. He is your guide to helping audiences fall in love with your ideas, products or services through better explanations in any medium.

Product Details

ISBN-13:	9785916577921
Publisher:	Mann, Ivanov and Ferber
Publication date:	01/14/2014
Sold by:	Bookwire
Format:	eBook
Pages:	264
File size:	3 MB
Language:	Russian