The Art of Creative Thinking: 89 Ways to See Things Differently

The Art of Creative Thinking: 89 Ways to See Things Differently

by Rod Judkins


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Get ready to get inspired
In short and engaging entries, this deceptively simple volume presents examples of creative thinkers from the worlds of writing, music, architecture, painting, technology, and more, shedding light on their process, and showing how each of us can learn from them to improve our lives and our work.

Subjects range from the grueling practice schedule of the Beatles and the relentless revisions of Tolkien, Sondheim, and Picasso to the surprisingly slapdash creation of The Simpsons. You’ll learn about the most successful class in history (in which every student won a Nobel Prize), how frozen peas were invented, why J.K. Rowling likes to write in cafes, and how 95 percent of Apocalypse Now ended up on the cutting-room floor. Takeaways include:

- Doubt everything all the time.
- Plan to have more accidents.
- Be mature enough to be childish.
- Contradict yourself more often.
- Be practically useless.
- If it ain’t broke, break it.
- Surprise yourself.
- Look forward to disappointment.
- Be as incompetent as possible.

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Product Details

ISBN-13: 9780399176838
Publisher: Penguin Publishing Group
Publication date: 03/15/2016
Pages: 208
Sales rank: 269,111
Product dimensions: 5.40(w) x 7.40(h) x 0.70(d)

About the Author

ROD JUDKINS is a lecturer at Central Saint Martin's College of Art, one of the world's preeminent art schools. He has lectured widely on the subject of creativity at universities around the world, as well as to major corporations. He blogs at Psychology Today.

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