This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s. It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political, cultural and institutional barriers. The final section contains the cases of three European companies which adopted American Management methods to a considerable extent during the 1950s and 1960s.
"1012465417"
The Americanisation of European Business
This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s. It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political, cultural and institutional barriers. The final section contains the cases of three European companies which adopted American Management methods to a considerable extent during the 1950s and 1960s.
50.49
In Stock
5
1
![The Americanisation of European Business](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
The Americanisation of European Business
256![The Americanisation of European Business](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
The Americanisation of European Business
256eBook
$50.49
$66.99
Save 25%
Current price is $50.49, Original price is $66.99. You Save 25%.
Related collections and offers
50.49
In Stock
Product Details
ISBN-13: | 9781134693733 |
---|---|
Publisher: | Taylor & Francis |
Publication date: | 09/11/2002 |
Series: | Routledge International Studies in Business History |
Sold by: | Barnes & Noble |
Format: | eBook |
Pages: | 256 |
File size: | 788 KB |
About the Author
From the B&N Reads Blog