The Advertising Controversy: Evidence on the Economic Effects of Advertising

by Mark S. Albion, Paul W. Farris

Overview

Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.

Product Details

ISBN-13:	9780865690578
Publisher:	Bloomsbury Academic
Publication date:	02/28/1981
Pages:	252
Product dimensions:	6.14(w) x 9.21(h) x 0.62(d)

About the Author

bion /f Mark /i S.

ris /f Paul /i W.