The Adventures of Millsport

by Jim Millman

Overview

"The Adventures of Millsport" charts the growth and development of one of the most highly respected sports marketing agencies in business history. Launched as a 2-person agency in 1975, Millsport grew to service and represent many of the premier US and global brand marketing leaders, including Visa, Pepsi, GTE, the NFL and NBC Sports. Its success was exemplified by the establishment of the strongest record of long-term client retention in the sports marketing industry, with the agency's 6 largest accounts all being Millsport clients for over 20 years. "The Adventures of Millsport" provides an exciting account of the agency's uniquely diverse skill set, which encompassed strategic sponsorship, sports event management and hospitality, publicity and public relations, and the creation and production of new sports events and network sports programming. Millsport's work served over 110 clients and included sponsorship tie-ins with the Olympic Games, NFL, PGA Tour, NCAA, NASCAR, and numerous other major sports events, organizations and properties.

Product Details

BN ID:	2940162956440
Publisher:	Outskirts Press, Inc.
Publication date:	07/22/2020
Sold by:	Barnes & Noble
Format:	eBook
File size:	626 KB

About the Author

“The Adventures of Millsport” is Jim Millman’s first book. Recognized as one of the visionary pioneers in the sports marketing industry, Mr. Millman founded and built Millsport Inc. over 29 years into a leading sports marketing consultancy. The company enjoyed strategic partnerships with Compton Advertising and Doyle Dane Bernbach, and was successfully sold to the Omnicom Group in 2004. His accomplishments include the development and agency management of marketing partnerships, sponsorships and strategic alliances between leading sports/ intellectual properties with a wide array of blue-chip clients encompassing over 40 different advertising product categories. Under his direction, Millsport also created highly successful special events and original programming, including the Pepsi All-Star Softball Game, the NFL’s Fastest Man, and the prototype event for the NFL Experience. A graduate of Ohio University, Millman lives in New York City with his wife, Pam, and has two children, Matthew, 39, and Olivia, 31, and one grandchild, Louis, 6 months.