The Added Value Playbook

by Troy Kirby

Overview

A sports business text examining the role of enticements such as Bobbleheads on marketing and promotion plans.

Product Details

BN ID:	2940046370034
Publisher:	Troy Kirby
Publication date:	10/25/2014
Sold by:	Smashwords
Format:	eBook
File size:	129 KB

About the Author

Sports Revenue Analytics Professional Troy Kirby has interviewed over 400 sports executives for a successful industry podcast, delved into the world of sports business with many publications, and sits on the board of two major sports industry associations. Examined by Kirby are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where Kirby attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.