The Accidental Library Marketer
The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they’ve never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey — longtime editor of the Marketing Library Services newsletter — reveals the missing link between the everyday promotion librarians actually do and the “real marketing” that’s guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion.
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The Accidental Library Marketer
The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they’ve never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey — longtime editor of the Marketing Library Services newsletter — reveals the missing link between the everyday promotion librarians actually do and the “real marketing” that’s guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion.
20.49
In Stock
5
1
The Accidental Library Marketer
The Accidental Library Marketer
20.49
In Stock
Product Details
| ISBN-13: | 9781573878050 |
|---|---|
| Publisher: | Information Today, Inc. |
| Publication date: | 05/01/2013 |
| Series: | The Accidental Library Series |
| Sold by: | Barnes & Noble |
| Format: | eBook |
| File size: | 2 MB |
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