The Accidental Community Manager: A Guide to Building a Successful B2B Community

by Adrian Speyer

Overview

New to the world of managing online communities? Worried that you have no community experience or don't know where to start? You're not alone. Most people never intend to be in the community industry-it just kind of happens. This book provides you the tips, tools and frameworks to make sure you are successful!

Product Details

ISBN-13:	9781778294204
Publisher:	Adrian Speyer
Publication date:	09/18/2022
Sold by:	Barnes & Noble
Format:	eBook
Pages:	304
File size:	5 MB

About the Author

Adrian Speyer is an experienced digital marketer and community builder, with over 10 years of experience building communities.As an accomplished writer and speaker, Adrian has delivered numerous talks about community building at major international conferences and is the author of The Accidental Community Manager. His experience working with top brands has enabled him to teach community builders best practices, effective frameworks and ways to be successful in community building that have a meaningful impact on organizational goals. Adrian currently resides in Montreal and is the Head of Community and Evangelism at Higher Logic Vanilla, a SaaS community platform, hosting the best loved brands in the world.

Table of Contents

Introduction

Chapter 1: Welcome to the Club!

Chapter 2: My Own Journey

Chapter 3: How "Real" Should You Be as a Community Manager?

Chapter 4: Should We Even Have an Online Forum?

Chapter 5: The MVP: The Core Principle

Chapter 6: If It's All About People, It's Also All About the Persona

Chapter 7: Community Discovery and SPAN

Chapter 8: Being On the Front Line of Community Support

Chapter 9: Your Product Sucks!

Chapter 10: Don't Ship Your Community Without CARGO!

Chapter 11: SaaSy Goals

Chapter 12: Where am I?

Chapter 13: Testing, Testing, 1, 2, 3 - Is This Thing On?

Chapter 14: Nowhere to Hide - Let's Get Ready For The Ride!

Chapter 15: Let's Talk SEO!

Chapter 16: The Private Party

Chapter 17: Community Content Programming

Chapter 18: Let's Get Engaged!

Chapter 19: Building and Managing a Moderation Team

Chapter 20: Recognizing the Super Ones

Chapter 21: From the Bench to Starter

Chapter 22: What if My Community is Dead?

Chapter 23: DEIB - A Conversation to Have

Chapter 24: Continued Success - What Does It Take?

Chapter 25: Listen to Your Health

Epilogue

Acknowledgements

Index