The 360 Music Industry: How to make it in the music industry
462
The 360 Music Industry: How to make it in the music industry
462Paperback(Third)
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Overview
The music industry has found its answer for the loss of album sales by converting recoupment deals to 360 contracts with their artists to find success and profits in streaming, live ticket shows, branding, touring, merchandise, and corporate sponsorships. The quickest way to find success in the music business now is to know the industry and figure out where you best fit into the creative and business systems. If you want to be a major label or independent recording artist, producer, label executive, booking agent, in artist representation, talent agent, promotion, publicity, social media, streaming, touring, merchandising, audio, copyrights, concert promotion, legal, the live ticket, or video, then this book is for you.
According to the music industry source Buzz Angle, (2018), only two albums sold more than one million copies in 2017 in the United States. In addition, on any given day in 2017, there were more than twice as many streams (1.67 billion on an average day), than there were song downloads for the entire year. Music is pure inspiration. But for the music industry, the problem in a nutshell, has been change, adapt, or die. The industry has found its answer in the live ticket, branding, touring, merchandise, and corporate sponsorships based on the 360-business model.
The 360 Music Industry is the first book of its kind to detail the dramatic changes in technology, laws, and consumer attitudes that have forced the industry to re-invent itself into a new business model. The industry is based on financial investments into the artist’s creativity based on digital marketing and streaming revenues. An analysis is provided on how listening to music is used by analytics and label marketing experts to break fans into different consumer types to be exploited (in a positive way) for profits through social media, promotion, and publicity.
Songwriter and music publishing deals are provided with information about the various types of revenue generating licensing. Each record label department, their administration, and operation strategies are tied to the 360 deal and how they best represent the artist, their recordings, events, and tours. Artist representation examines the personal manager and the corresponding business managers, attorneys, talent, and booking agents. The concert promotion industry is detailed through the process of bid sheet pricing to determine the cost and potential profits from a show through scaling the house.
Special segments in chapters, provide beginners with information that may help determine where to seek employment in the industry along with samples of budgets for rehearsal, recording, and a 40-day tour. The last chapter provides information about various types of industry related and connected career opportunities with information based on government statistics.
Product Details
| ISBN-13: | 9781948715096 |
|---|---|
| Publisher: | Thumbs Up Publishing |
| Publication date: | 08/02/2018 |
| Edition description: | Third |
| Pages: | 462 |
| Product dimensions: | 6.14(w) x 9.21(h) x 1.26(d) |
Table of Contents
Chapter 1
The 360 Music Industry
Consumers
What Do Entertainment Products Mean to Us?
Emotions of Entertainment
The Global Market
Chapter 2
The Power of Innovation
RCA
Capital Records
Warner Bros. Records
Motown
MCA
A & M
Terrestrial Radio & Television
The Internet
Digital Transmissions
Personal Digital Devices
Social Media
r 3 87
Chapter 3
The Value of Creativity
The Creative System
The Business System
360 Economies of Scale
Chapter 4
Copyright Laws- The Legal Foundation of Creativity
What is a Copyright
The Exclusive Rights of Ownership
Fair Use Right-An Exception to the Exclusive Rights
Safe Harbors
Intellectual Properties
Registration of Copyright- eCo
Chapter 5
Songwriting & Music Publishing
The Free Internet Marketplace
Types of Music Publishers
Work-Made-For-Hire Deal
Indie Deal
Staff Deals
Co-Publishing Deal
Administrative Music Publishing Deal
Shark Deal
Types of Licenses
Reproduction (Mechanical License)
Public Performance (Blanket License)
Synchronization License
Master License
Folio License
ASCAP
BMI
SESAC
Synchronization Licenses
Chapter 6
Creating Recording Artists
The Digital Advantage
Business Plan
Types of Businesses
Sole Proprietorship
Partnership
Corporation
Limited Liability Corporation (LLC)
er 7 211
Chapter 7
Multiple Rights Revenues
Streaming
Image & Branding
Merchandise Fulfillment
360 Deal Strategic Management
More Artists Run
Brand-Driven
Price Flexible
Chapter 8
Creating Profits Out of Creativity
The Financial Formula
Department of Artists & Repertoire (A&R)
Department of Promotion & Publicity
Marketing and Sales Department
Distribution Department
Chapter 9
Live Ticket
Branding
Promotion
Publicity
Marketing
Billboard
Chapter 10
Creating Recordings
The Recording Team
Producers
Independent Producers
Studio Musicians
Audio Engineers
Royalty Artists
Studio Singers
Chapter 11
Artist Representation
Personal Manager
Business Managers
Booking Agents
Tour or Road Managers
Attorneys
Chapter 12
Generating the Stage Show
The Band’s Legal Business
Tour Financials
Chapter 13
The Live Ticket
Bid Sheet
I.A.T.S.E. Crew
Ticketmaster
The Scaling Formula
Chapter 14
Careers
The North American Industry Classification System NAIC