Filled with examples and insights from successful technology marketers, such as Hewlett-Packard, Microsoft, and Intel, TechnoBrands describes every step in the branding process, including: market research, creating the brand identity, applying the brand, and creating successful brand names.
While written from a technology product perspective, the proven branding process in TechnoBrands has been applied to consumer brands and non-profit organizations, with great success.
“Chuck Pettis has written an important book on a subject of great significance to technology companies of all types. Those who don’t grasp the meaning and value of the brand assets can only hope their competitors are equally naïve.”
—Roy E. Verley, Director, Corporate Communications, Hewlett-Packard
“Building strong brands is the only way to ensure enduring profitable growth. If this is your goal, read TechnoBrands.”
—Larry Light, President & CEO, Arcature Corporation
Filled with examples and insights from successful technology marketers, such as Hewlett-Packard, Microsoft, and Intel, TechnoBrands describes every step in the branding process, including: market research, creating the brand identity, applying the brand, and creating successful brand names.
While written from a technology product perspective, the proven branding process in TechnoBrands has been applied to consumer brands and non-profit organizations, with great success.
“Chuck Pettis has written an important book on a subject of great significance to technology companies of all types. Those who don’t grasp the meaning and value of the brand assets can only hope their competitors are equally naïve.”
—Roy E. Verley, Director, Corporate Communications, Hewlett-Packard
“Building strong brands is the only way to ensure enduring profitable growth. If this is your goal, read TechnoBrands.”
—Larry Light, President & CEO, Arcature Corporation
TechnoBrands: How to Create & Use "Brand Identity" to Market, Advertise & Sell Technology Products
244TechnoBrands: How to Create & Use "Brand Identity" to Market, Advertise & Sell Technology Products
244Product Details
ISBN-13: | 9781462099573 |
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Publisher: | iUniverse, Incorporated |
Publication date: | 07/01/2001 |
Sold by: | Barnes & Noble |
Format: | eBook |
Pages: | 244 |
File size: | 1 MB |