This United States Army publication, Technical Manual TM 3-53.11 Influence Process Activity: Targete Audience Analysis February 2024, updates Psychological Operations doctrine to include the application of the hierarchy of psychological effects model (HPEM) to the influence framework and subsequent target audience analysis model (TAAM). The following is a summary of information by chapter. Chapter 1 provides an overview of influence process activity target audience analysis. Chapter 2 details the identification and refinement of TAs. Chapter 3 addresses aspects of determining a TA's ability to achieve the desired behavior. Chapter 4 provides information on identifying conditions that affect the TA's behavior. Chapter 5 details identifying vulnerabilities to change causes and effects of behavior. Chapter 6 identifies how to determine the susceptibility of the TA to influence efforts. Chapter 7 details the availability of an audience for influence targeting. Chapter 8 details the development of arguments and the recommendation of psychological actions. Chapter 9 addresses the refinement of assessment criteria. Appendix A provides a sample format of the target audience analysis worksheet (TAAW). TM 3-53.11 provides a reference for conducting and reporting the analysis required by Psychological
Operations Soldiers to perform each of the other influence process activities.
