Table of Contents
Acknowledgments vii
Introduction Carolyn Johnsen ix
1 "The Difficulty of Nubbing Together a Regurgitative Purwell and a Superaminative Wennel Sprocket" Leslie Fink 1
2 Who Is Science Writing For? Margaret Wertheim 15
3 Taking Your Science to the Capital Gene Whitney 21
4 Building a Better Science Communicator Stacey Pasco 37
5 Reflections of an Engineer/Science Writer Abby Vogel 45
6 Translating Science: From Academia to Mass Media to the Public Kristine Kelly 51
7 Building New Media's Science Information on the Pillars of Journalism Warren Leary 61
8 Preparing Scientists to Deal with Reporters Boyce Rensberger 69
9 Picture Power David Ehrenstein 75
10 Communicating Real Science through Hollywood Science Sidney Perkowitz Eddy Von Mueller 81
Afterword: The Challenge and the Need to Talk and Write about Science John Janovy 91