Take Your Eye Off the Ball 2.0: How to Watch Football by Knowing Where to Look

Take Your Eye Off the Ball 2.0: How to Watch Football by Knowing Where to Look

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Renowned NFL analysts’ tips to make football more accessible, colorful, and compelling than ever before

More and more football fans are watching the NFL each week, but many of them don’t know exactly what they should be watching. What does the offense’s formation tell you about the play that’s about to be run? When a quarterback throws a pass toward the sideline and the wide receiver cuts inside, which player is to blame? Why does a defensive end look like a Hall of Famer one week and a candidate for the practice squad the next? These questions and more are addressed in Take Your Eye Off the Ball 2.0, a book that takes readers deep inside the perpetual chess match between offense and defense. This book provides clear and simple explanations to the intricacies and nuances that affect the outcomes of every NFL game. This updated edition contains recent innovations from the 2015 NFL season. 

Product Details

ISBN-13: 9781629371696
Publisher: Triumph Books
Publication date: 10/15/2015
Pages: 336
Sales rank: 160,924
Product dimensions: 6.00(w) x 8.90(h) x 1.00(d)

About the Author

Pat Kirwan is one of the nation’ most well-respected and popular NFL analysts. He is the cohost of Movin’ the Chains on Sirius NFL Radio and a featured columnist on NFL.com and , since 2003, he has been an editorial contributor to the NFL Today on CBS and makes frequent appearances on TV and radio programs across the country. He spent 25 years working in football, coaching at the high school and college levels before joining the New York Jets’ staff as a defensive assistant coach and as the director of player administration. He lives in New York City. David Seigerman is a veteran sports journalist who has worked as a field producer for CNN/SI. He is the managing editor at College Sports Television, and is the cowriter and coproducer of the documentary The Warrior Ethos: The Experience and Tradition of Boxing at West Point. He lives in Larchmont, New York. Pete Carroll is the head coach of the Seattle Seahawks. He lives in Seattle. Bill Cowher is a former NFL coach and player and is now a NFL analyst. He lives in Pittsburgh, Pennsylvania.

Read an Excerpt

Take Your Eye Off the Ball 2.0

How to Watch Football by Knowing Where to Look

By Pat Kirwan, David Seigerman, Paul Petrowsky

Triumph Books

Copyright © 2015 Pat Kirwan and David Seigerman
All rights reserved.
ISBN: 978-1-63319-294-2


Get in the Game

Uncharted Territory for Fans Looking to Follow the Action

When a baseball fan goes to a ballgame, among the first things he often does is grab a hot dog, a beer, and a program before heading to his seat. Then he flips open the program and fills in the two starting lineups with his little golf pencil.

Already, there's a fundamental difference in the fan experience between baseball and football. The first pitch hasn't even been thrown and the baseball fan has had more of an interactive opportunity than the football fan will enjoy all day. There may be no crying in baseball, but there's no scorecard in football.

Until now.

Before we get to examining strategy and positional nuances and how off-the-field and off-season considerations shape the way games will unfold on NFL Sundays, let's start with an easy first step, a simple way to connect football fans to their game the way baseball fans connect to theirs. If you want to follow football like a coach up in the box, learn to chart a game — football's version of keeping score.

Just like a baseball fan diligently tracks each at-bat and records every 6-4-3 double play, you can compile the same data that coaches use to make decisions in their play-calling and begin to see trends emerge as a game evolves. You can track specific information for each play — the down and distance, the personnel on the field, and the result. And that running play-by-play will show you how the situation dictates the action and gives you a glimpse into how coaches are approaching a particular game, which will enable you to achieve a level of football sophistication that has been off-limits to too many fans through the years.


Football, like baseball, is all about forecasting. Coaches build their entire game plans around tendencies — what their opponent's track record suggests they might do in a certain situation.

A baseball fan can look at a particular game situation — runners on first and second with one out — and predict what an infielder will do if a groundball is hit to him. Football provides the same opportunity to anticipate the action, and the empowerment of the fan begins with understanding the personnel in the game. It's not enough to know the fundamental concept that there are 11 players on each side of the ball; the composition of that 11-man unit will provide clues for what to expect on any given play.

On offense, there are five linemen and a quarterback on every play, leaving five interchangeable offensive pieces. Personnel groups are identified by the number of running backs and tight ends on the field on a given play, in that order. If a team sends out two running backs and one tight end, it's called 21 personnel. If it sends out one back and two tight ends, it's 12 personnel. In both cases, there will be two receivers on the field. The first indicator a defense looks for is the personnel package the offense is sending out. It should be the first thing you're looking for, too.

That's because personnel tips off strategy. If 22 personnel is on the field — two running backs and two tight ends — it means there's only one receiver out there. Immediately, you can make an educated guess about what play a coach is likely to call — in this case, probably a run. You can make your prediction even before they break the huddle once you've noted who's in the game.

If you're in the stands, as soon as one play finishes, look over to the sideline and try to spot the offensive coordinator. There's probably going to be a group of rotational players standing together beside him — the second tight end, the fullback, and the third and fourth receivers — waiting to see who will get substituted into the game on the next play. It'll be harder to follow on TV, since the time between plays is filled with replays and cutaway shots of fans or players or coaches, but as soon as an offense gets into formation, you can quickly determine what personnel is in the game.

During every game that I watch — and I watch every game every week — I have a pad and a pen in hand to track the personnel used on every play. I keep a very basic chart for both teams, and for every possible personnel grouping — from an empty backfield with five receivers (00 personnel) to a jumbo lineup with two backs and three tight ends (23 personnel) — I mark how many times each team ran or passed the ball.

As soon as the half ends, I already know the run-pass ratio for both teams according to the personnel that's on the field. Now I can anticipate the halftime adjustments that coaches are discussing in the locker room, because they're utilizing roughly the same data to find an edge for the second half.


Identifying the personnel grouping is a starting point, but there are other factors you need to pay attention to. Down and distance, two factors that always go hand in hand, is perhaps the most significant in terms of influencing what play a coach will call (and what personnel he'll send out on the field). When formulating his game plan, a coach usually will categorize his options by down and distance. For example, his game plan may include four or five plays that worked in practice that can be used on 2 downs between 3 and 6 yards; four or five plays that have been predetermined for use on 2 downs between 1 and 2 yards; and four or five more plays for 2-and-7 or longer. And each play may be run from a different personnel group and formation.

As you chart the plays a team runs, tendencies reveal themselves and the game plan materializes before your eyes. The chess match is on — and if you can see what's coming all the way up there in Section 315, you better believe the defense does, too. The offensive coordinator knows that the defense is making its decisions based on those demonstrated tendencies, and now he must figure out which play will work best against the defense he expects to face.

You can easily track the action and all the various factors in a simple play-by-play chart. It requires a bit more effort than the running totals you're tallying in the personnel chart you began earlier, but it takes you deeper into the action and gives you a clearer picture of what's really going on out on the field.

Look at this touchdown drive by the New England Patriots on their first possession of a win over the Cincinnati Bengals in Week 5 of the 2014 season. The Patriots were coming off an uncharacteristic performance in a Monday night loss at Kansas City that left them with a 2–2 record. Here's how they opened against the Bengals:

The Patriots scored a touchdown, which obviously made it a successful possession. But there's a lot more information to be evaluated here than just the result.

For instance, New England showed four different personnel groups. They ran and passed out of 21 personnel. They ran and passed out of 12 personnel with different tight end tandems (two plays it was Rob Gronkowski and Michael Hoomanawanui, once it was Gronkowski and Tim Wright). Tom Brady was in shotgun with 11 personnel and saw the opportunity to run. And once they got to the Bengals' 5-yard line, they used guard Jordan Devey as a second tight end (with Hoomanawanui) and ran four times out of 22 personnel. Think that gave Cincinnati's defensive coaches something to think about the rest of the game?


There are other factors to watch for as you track the action, field position being an essential one. A fan should recognize that coaches see the field as divided into five zones — coming out of your end zone to the 10-yard line; your 11-yard line to your 49-yard line; midfield to your opponent's 31; the Green Zone, which is your opponent's 30 to his 20 and your last chance to throw seam routes and deep balls; and the Red Zone, or the 20 to the end zone. Coaches approach their play-calling differently depending on where they are on the field.

Of course, there are two mitigating elements: time remaining and the score. But all that really determines is how much a coach's menu of plays may shrink. For example, a coach is not going to call short-yardage plays out of 22 personnel if he's trailing by a touchdown with less than two minutes remaining.

Keeping score not only affords you an interactive opportunity; it teaches you how a coaching staff watches a game. Your play-by-play account will enable you to assess what's working in certain scenarios, the same kind of evaluation process that coaches go through all game long. Baseball fans develop a sense of what a pitcher will throw in a particular situation, and over time you'll have similar insight into your own team's tendencies.

An ambitious fan doesn't even have to wait until game day to start gathering this information. You can log on to NFL.com or team websites and find the play-by-play of every game played on every weekend. Just a little homework can show you what to expect from the opponent your team will be facing the following week.

Let's say you're a Redskins fan, and Washington is preparing to face Minnesota in Week 9 of the 2014 season. You're trying to get a sense of what to expect from the Vikings, whose offensive identity is still evolving. Rookie Jerick McKinnon has emerged as the starting running back in the absence of Adrian Peterson, and rookie quarterback Teddy Bridgewater has four starts under his belt. If you were to track the Vikings' three games leading up to the Redskins game — the ones with Bridgewater and McKinnon in the starting lineup — you'd see a picture starting to develop. Through those three games, Minnesota was balanced in its run-pass calls on inherited first downs (the start of a possession): 18 run plays, 19 pass plays. But on made first downs (conversions during the course of a drive), it was a different story: 16 runs, 31 passes. Doing a little homework would have prepared a Redskins fan for precisely what they got from the Vikings: balanced play calls on inherited first downs (6 run, 5 pass) and far more of a willingness to use Bridgewater on made first downs (6 run, 13 pass).

Watching a football game doesn't have to be a reactive experience. Every play doesn't have to be a mystery. A baseball fan can complain when he sees his pitcher throwing a first-pitch fastball to a first-pitch fastball hitter. You, too, have the right — and now the opportunity — to follow the nuances of your favorite sport just as closely.

The information is out there, right before your eyes. You just need to know where to look.


The 168-Hour Work Week

Designing and Installing a Game Plan Is a Round-the-Clock Occupation

The general who wins a battle makes many calculations in his temple ere the battle is fought. The general who loses a battle makes but few calculations beforehand.

— Sun Tzu

Everyone has a plan until they get punched in the mouth.

— Mike Tyson

It was the first play of the second quarter of a Sunday night game, Week 12 of the 2014 NFL season. The New York Giants led 7–3, and with a first down on the Dallas Cowboys' 43-yard line, they were looking to expand their lead.

Eli Manning took the snap from under center, faked the handoff to rookie running back Andre Williams, and dropped back across midfield. His play-action fake was designed to freeze the Dallas defense just long enough for a receiver to get open downfield. And it worked.

Giants receiver Odell Beckham Jr., another rookie, had lined up wide on the right side of the Giants formation. With a stutter step off the line, coupled with the run fake, Beckham had gotten a step on Cowboys cornerback Brandon Carr and was flying down the right sideline. Manning spotted him right away.

Manning looked for a moment down the middle of the field to freeze the safety, then launched a pass that would come down as one of the most famous completions in NFL history.

Of course, it wasn't the throw so much as the catch — or "The Catch," as it was immediately dubbed by the social media masses. Beckham fought through interference by Carr so blatant that it drew flags from two directions, reached up, back and beyond with his right hand and at full extent, and hauled in Manning's pass. It wasn't even a one-handed catch; Beckham needed just his thumb and two fingers to make a catch that inspired awestruck reaction for days.

Whether or not it was the greatest catch in the history of football can be debated. But what's indisputable is that Beckham's catch was just one play on a given Sunday full of them. It was one of 10 catches made by Beckham that day, one of 47 catches made in that game — which Dallas came back to win, by the way.

There were 1,938 offensive snaps that occurred during Week 12 of the 2014 NFL season. Whether you're talking about Beckham's grab for the ages or the 9-yard touchdown from Derek Carr to James Jones that gave Oakland its first win of the season or the 3-yard touchdown run by LeGarrette Blount on his first carry since re-signing with New England, each is just a single entry in the play-by-play world of the NFL.

Roughly 130 plays are run during the course of an NFL game, not counting special teams. And while fans are quick to question the wisdom of almost any play called in a given situation, few have any sense of the time and attention to detail that goes into preparing for every decision a coach will make over the course of a football game.


A coach's master playbook can contain about 1,000 plays — pretty much anything he would ever consider calling in a game. Every bomb, blitz, and blocking scheme is in there somewhere, along with every gadget play and goal-line scenario. And every call has its roots somewhere in that all-encompassing bible, which every coach is forever adding to and carrying with him from job to job.

The process of paring down that playbook into a single Sunday's game plan begins pretty much as soon as the previous season ends. Coaching staffs spend most of January (if they're out of the playoffs) and February going through some critical self-analysis, evaluating what they did well and what they did poorly during the season that just ended, and starting to decide what they're going to retain or change for the following year.

I know one assistant coach who spent six hours a day for a month during the 2015 off-season studying the Seattle defense. He did this in part because his team played the Seahawks in 2014, but also because he knows there will be teams across the league looking to incorporate some of Seattle's defense into their own schemes. The head coaches in Jacksonville and Atlanta are former Seahawks defensive coordinators; this coach wanted to prepare for what concepts might soon be spreading across the NFL.

At the same time, they are preparing for the start of free agency and the upcoming draft. The personnel plan takes shape based on what the coach envisions being able to do in the upcoming season. He'll want to target players and prospects who will fit what he plans to run. You better believe offensive coordinator Mike McCoy's playbook for 2012 changed the instant the Broncos signed Peyton Manning. Those early decisions are the building blocks of an eventual game plan.

As a team's personnel changes and its personality evolves through free agency and the draft, the overall game plan is steadily refined. Through organized team activities (OTAs) and minicamps, coaches whittle away at their playbook, identifying the plays that best fit the team they'll have to work with. They try to maximize the strengths they see emerging, eliminate the obvious problem areas, and anticipate the matchups they'll be facing. Coaching staffs meet after practice every day, debating the pros and cons of every play they can imagine using in a game situation. The accumulation of those plays becomes the playbook for the next season, and by June 15, that actual playbook goes to the printer. A coach is now committed to his philosophy for the year.


Once the playbook is officially down on paper, it then has to be taught.

A coach will develop a summer camp installment schedule, during which he takes everything in that playbook and practices every bit of it with his team. Much of it will have been carried over from the previous season (a real benefit to teams with minimal roster turnover), some of it may have been introduced in the spring, and all of it will be reviewed during the preseason. But every play will be installed during the 55 or so practices — from walkthroughs to double sessions — that make up training camp. What a team does there determines for the most part what it's going to be that season; by this point, it's already too late to dramatically change what a team is going to do.


Excerpted from Take Your Eye Off the Ball 2.0 by Pat Kirwan, David Seigerman, Paul Petrowsky. Copyright © 2015 Pat Kirwan and David Seigerman. Excerpted by permission of Triumph Books.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

Table of Contents


Foreword by Pete Carroll,
Preface by Bill Cowher,
Author's Note,
1. Get in the Game,
2. The 168-Hour Work Week,
3. The Toughest Job in Sports,
4. Ground Rules,
5. There's Always a Catch,
6. Laying It On the Line,
7. You Say You Want an Evolution?,
8. Why 7 Doesn't Equal 7,
9. Feel the Rush,
10. Gotcha Covered,
11. What's So Special?,
12. FBI: Football Intelligence,
13. Getting Organized,
14. Take Your Pick,
15. Pain Management,
16. Tough Call,
17. Lies, Damn Lies, and Statistics,
18. Talk the Talk,
Appendix: Become A True Student Of The Game,
About the Authors,

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