On a railroad, there are many decision points where trains are switched from one track to another to ensure they take the best route. These are switchpoints. Like a train in motion, corporate culturesencounter many switchpoints along the waypoints where executive decisions create watershed change and define the organization's future route.
SwitchPoints is the inspiring story of how Canadian National Railway (CN) advanced from good to great in a few short years, becoming North America'stop-performing railroada favorite with bothcorporate customers and investors. Decisions by CN's leaders at critical switchpoints were key, as was the commitment of CN's dynamic CEO inleading the change.
In SwitchPoints, the authors share how company-wide culture change propelled this aging transportation giant to become the profitable powerhouse it is today. Rich with anecdotes, SwitchPoints offers lessons learned and demonstrates the powerful behavioral tools used to change the culture to drive outstanding results in any organization.
The authorstwo CN executives and two consultantsfrom the Continuous Learning Group (CLG)describe their firsthand experiences of applyingbehavioral science to change CN's culture. Theyalso share how they clarified CN's vision, selectedcritical switchpoints, employed managementtools for change, assessed their impact onprofitability, and "spiked the switches" to sustain the new culture.
The leadership practices presented here are directly applicable to any business. Even if your enterprise is non-industrial, or your company's culture is very different from CN's, what worked for CN will work for you, toobecause behavioral tools apply to all people in any culture, country, language, or industry worldwide. The methods in SwitchPoints apply to any organization and will help enlighten leadership that seeks to improve the bottom line by improving culture.
Discover more at switchpointsbook.com.
On a railroad, there are many decision points where trains are switched from one track to another to ensure they take the best route. These are switchpoints. Like a train in motion, corporate culturesencounter many switchpoints along the waypoints where executive decisions create watershed change and define the organization's future route.
SwitchPoints is the inspiring story of how Canadian National Railway (CN) advanced from good to great in a few short years, becoming North America'stop-performing railroada favorite with bothcorporate customers and investors. Decisions by CN's leaders at critical switchpoints were key, as was the commitment of CN's dynamic CEO inleading the change.
In SwitchPoints, the authors share how company-wide culture change propelled this aging transportation giant to become the profitable powerhouse it is today. Rich with anecdotes, SwitchPoints offers lessons learned and demonstrates the powerful behavioral tools used to change the culture to drive outstanding results in any organization.
The authorstwo CN executives and two consultantsfrom the Continuous Learning Group (CLG)describe their firsthand experiences of applyingbehavioral science to change CN's culture. Theyalso share how they clarified CN's vision, selectedcritical switchpoints, employed managementtools for change, assessed their impact onprofitability, and "spiked the switches" to sustain the new culture.
The leadership practices presented here are directly applicable to any business. Even if your enterprise is non-industrial, or your company's culture is very different from CN's, what worked for CN will work for you, toobecause behavioral tools apply to all people in any culture, country, language, or industry worldwide. The methods in SwitchPoints apply to any organization and will help enlighten leadership that seeks to improve the bottom line by improving culture.
Discover more at switchpointsbook.com.
![SwitchPoints: Culture Change on the Fast Track to Business Success](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
SwitchPoints: Culture Change on the Fast Track to Business Success
288![SwitchPoints: Culture Change on the Fast Track to Business Success](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)