Sweeter than Honey: Harnessing the Power of Entertainment

by William Brown

Overview

Sweeter than Honey explains and illustrates why entertainment is the most powerful source of social change and learning in the world today. Dr. William Brown, a professor and research fellow with more than 30 years of experience in teaching the use of entertainment for social change, explores how entertainment is being used strategically around the world to increase literacy, help communities and families plan their growth, reduce high-risk sexual behaviour and HIV/AIDS, reduce substance abuse, raise the status of women, promote cancer prevention, reinforce social equality, and help raise the standard of living throughout the world. Although the principles presented in this book are based on social science theory and research, the fascinating experiences and anecdotes from around the world tell the story of how entertainment can deliver a powerful medicine to society. Indeed, just as a spoon full of sugar helps the medicine go down, learning through entertainment can be sweeter than honey.

Product Details

BN ID:	2940149080069
Publisher:	Brown, Fraser & Associates
Publication date:	10/26/2013
Sold by:	Barnes & Noble
Format:	eBook
File size:	8 MB

About the Author

William J. Brown is Professor and Research Fellow in the School of Communication and the Arts at Regent University in Virginia Beach, Virginia. He received a Bachelor of Science Degree in Environmental Science from Purdue University, a Masters Degree in Communication Management from the Annenberg School of Communication at the University of Southern California in Los Angeles, and a Masters and Doctorate in Communication also from the University of Southern California. His academic research interests include media effects, the use of entertainment for social change, and the social influence of celebrities. Dr. Brown specializes in quantitative and statistical research methods and teaches doctoral classes in research methodology, persuasion, digital media, and social influence. He has published extensively in academic journals and books in the field of communication during the past 25 years and has conducted research in more than 35 nations, including federally funded research projects in Africa. Dr. Brown served as a Fulbright Specialist in the Netherlands and in Norway.