Table of Contents
Introduction: Preheat Your Idea ix
Part 1 Dream It! How to be a Founder
Step 1 Gather the Essentials 3
Step 2 Prep Your Mindset 13
Step 3 Add Your Secret Ingredient 23
Step 4 Make the Recipe Your Own 31
Step 5 Test the Appetite 39
Step 6 Stir In Resolve 47
Step 7 Get Cooking! 55
Part 2 Package It! Embrace Your Inner Marketer
Step 8 Find Your Space in the Display Case 67
Step 9 Inject with Filling 75
Step 10 Get Ready to Decorate 85
Step 11 Put Out Your Sandwich Board 95
Step 12 Take Off the Apron 107
Part 3 Built It! Channel Your Multitasking Operator
Step 13 Price Out the Menu 121
Step 14 Stock Your Pantry 131
Step 15 Find Your Coexecutive Chef 143
Step 16 Continuously Whisk In Culture 155
Step 17 Keep the Oven Lights On 165
Part 4 Project It! Be Prepared to Lead, Defend, and Plan for the Future
Step 18 Turn Up the Heat on the Competition 185
Step 19 Never Stop Experimenting in the Kitchen 195
Step 20 Keep Your Counter Spotless 207
Step 21 Save Room for the Next Course 217
Conclusion: Serve It! 225
Acknowledgments 231
Index 235
About the Author 243