Sustainable Growth in Global Markets: Strategic Choices and Managerial Implications

by Rajagopal

Overview

Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. It covers complex elements of market management, analysing behavioural theories such as theory of comparative advantage, theories of macro and micro marketing economics, socio-cultural theories, and various contemporary concepts of international business management. The book puts forward a broad foundation of the subject beginning with a discussion of the concept of market dynamics and followed by an analysis of the changing behaviour of markets and its components. The core discussion focuses upon the ability to do business in international markets, putting forward critical insights on the significance of leadership, building consumer value through innovation, tracking the external environment for organizational change as well as important emerging trends towards building an innovative venture.

Product Details

ISBN-13:	9781137525932
Publisher:	Palgrave Macmillan UK
Publication date:	01/18/2016
Edition description:	1st ed. 2016
Pages:	324
Product dimensions:	5.51(w) x 8.50(h) x 0.03(d)

About the Author

Dr. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. He is also Fellow of the Chartered Management Institute, and Fellow of Institute of Operations Management, United Kingdom. He specialises in the fields of Marketing Management, Rural Economic Linkages and Development Economics and has published 45 books and over 400 research contributions that include published research papers in international refereed journals. He is Editor-in-Chief of International Journal of Leisure and Tourism Marketing, International Journal of Business Competition and Growth, and International Journal of Built Environment and Asset Management. He is Regional Editor of Emerald Emerging Markets Case Studies, and member of editorial board of various journals of international repute. He has imparted training to senior corporate executives and has conducted 60 management development programs. His research contributions have been conferred the highest recognition of National Researcher -SNI-level III by the National Council of Science and Technology, Government of Mexico.

Table of Contents

Foreword; Tanya Zlateva

PART I: MAPPING MARKET SCENARIO
1. Understanding International Business

2. International Finance

3. Economic and Cultural Dynamics

4. Political and Legal Factors

PART II: PREPARING DESTINATION MARKETS

5. Market Research and Organizational Design

6. Internal and External Fit

7. Segmentation, Targeting, and Positioning

PART III: DEVELOPING FUNCTIONAL STRATEGIES

8. Product Strategies

9. International Pricing and Distribution Strategies

10. Promotion Strategies
References

Index