Sufficiency in Business: The Transformative Potential of Business for Sustainability

by Maike Gossen (Editor), Laura Niessen (Editor)

Overview

Businesses want to be sustainable but how can they promote sufficiency? Sufficiency-oriented business models focus on creating sustainable value, promoting reduced resource consumption and adjusting production volumes to planetary boundaries. The contributors to this volume present real-life examples of sufficiency-oriented companies across diverse industries. These experts share their insights on sufficiency strategies in business, barriers and opportunities discovered, and the impact on customer behavioural change. They address the far-reaching changes in business, society, and policy required for this paradigm shift and suggest future research directions.

Product Details

ISBN-13:	9783837669107
Publication date:	08/06/2024
Series:	New Economies
Pages:	348
Product dimensions:	5.83(w) x 8.86(h) x (d)

About the Author

Maike Gossen (Dr.) is as a post-doc researcher at Technical University Berlin, Germany. Her research centers around sustainable consumption, sufficiency, sufficiency-promoting marketing and digitalisation.
Laura Niessen is a doctoral researcher at the Maastricht Sustainability Institute at Maastricht University, the Netherlands. She works on sufficiency-based business models and on how companies can promote sufficiency practices amongst their customers.