Successful Tourism Marketing / Edition 2

by Susan Briggs

Overview

Travel and tourism is one of the world's largest industry, and by improving their marketing, many tourism businesses would be able to claim a much bigger share of this lucrative but fragmented industry.

Successful Tourism Marketing is designed for anyone seeking to promote a tourism product or service, whether it is a destination, visitor attraction, hotel or tour operation. Rather than concentrating solely on marketing principles, the book considers the many markets for tourism products, how to target the markets you wish to reach, and illustrates the theory behind it through a range of exciting case studies.

Now in its second edition, Successful Tourism Marketing, also offers practical advice and information on promotional activities including print material, direct mail, public relations, advertising, selling and exhibitions. It considers domestic and overseas markets for tourism products and covers both the travel trade and independent travelers. This book will equip any marketer with a thorough and practical grounding in tourism and the essentials and peculiarities of marketing in this field.

Product Details

ISBN-13:	9780749434694
Publisher:	Kogan Page, Ltd.
Publication date:	11/28/2000
Edition description:	2nd ed.
Pages:	208
Product dimensions:	6.02(w) x 9.21(h) x 0.63(d)

About the Author

Susan Briggs is an independent tourism marketing consultant and trainer. She has worked on many consultancy projects for a wide range of destinations, regeneration agencies, hotels and attractions, including the British Tourist Authority, the English Tourism Council, English Heritage, Historic Royal Palaces, several national museums, numerous hotels and local authorities. She was formerly marketing manager of two specialist tour operators.

Editorial Reviews

""Will benefit anyone seeking to promote a tourism product or service either in the UK or overseas. The book provides clear guidance on developing a marketing plan, developing suitable products and the successful use of promotional tools, as well as giving practical examples of effective campaigns."" -- ABTA Magazine

From the Publisher