Successful Television Management: the Hybrid Approach

by Suzana Zilic Fiser

Overview

The book explores a hybrid model of broadcasting in terms of the setting of research parameters and implementation of modern managerial practices, which are suggested as relevant also for the public TV broadcasting stations operating in a market-driven environment.

Product Details

ISBN-13:	9783631663066
Publisher:	Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Publication date:	06/30/2015
Pages:	169
Product dimensions:	5.83(w) x 8.27(h) x (d)

About the Author

Suzana Žilic Fišer, PhD is Head of Department at the Institute of Media Communication at the University of Maribor, Slovenia. She is an external expert at the panel for the European Capitals of Culture for the European Commission. She was a General Director of the European Capital of Culture, Maribor 2012 and spent ten years in the media industry.

Table of Contents

Contents: Media organization – Public interest – Public service – Broadcasting – Management methods – Broadcasting policy – Performance of success – Hybrid model of broadcasting – Economic criteria of success.

Preface

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