Table of Contents
Introduction 1
Part I: Following Your Dream 7
Chapter 1: Understanding the Start-Up Journey 9
Chapter 2: Starting as You Mean to Go On 35
Part II: Getting Your Start-Up Started 67
Chapter 3: Setting Up Shop: Products, Paperwork and More 69
Chapter 4: Launching Your Start-Up: The Early Days 99
Chapter 5: Gaining Traction: Ramping Up Your Start-Up 121
Part III: Growing Up 139
Chapter 6: Recognising Your Limits 141
Chapter 7: Growing Strategically 167
Part IV: Chasing the Pot of Gold: The Reason Your Start-Up Exists 195
Chapter 8: Starting to Make Money: The Post-Profit Stage 197
Chapter 9: Achieving Your Start-Up Vision and Cashing Out 215
Part V: The Part of Tens 235
Chapter 10: Ten (Plus One!) Mistakes That Cause Start-Ups to Fail 237
Chapter 11: Ten Ways to Boost Your Start-Up Resources 245
Chapter 12: Ten Things Investors Look for in Your Start-Up 253
Appendix A: Finding Support for Your Start-Up 259
Appendix B: Templates 263
Glossary 275
Index 279