Successful Companies are Externalizations of the Identities of their Owners

by J.-M. Kuczynski Narrated by J.-M. Kuczynski

Overview

Harlan Sanders was a chef whose company (Kentucky Fried Chicken)makes food. Bill Gates was a computer scientist whose company (Microsoft) makes computer-software. Henry Ford was an automaker whose company (Ford Motors) makes cars. A company is successful when it externalizes the identity of its owner. A company is successful when it is its owner's identity---when, in other words, it is its owner's identity externalized. Business-success therefore isn't about coming up with a clever idea: it is about knowing how to be oneself and get paid for it.

Product Details

BN ID:	2940171579784
Publisher:	Author's Republic
Publication date:	12/20/2017
Edition description:	Unabridged

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