Success Secrets of Sales Superstars: The Moves and Mayhem Behind Selling Your Way to the Top as Told by 34 Industry Leaders

by Robert L. Shook, Farber

Overview

Shook and Farber invite eager entrepreneurs to join 33 of today’s business and sales best as they share the details behind their greatest sales moves and ultimately, impart valuable lessons on how to sell your way to success.

Crafted to cover a variety of industries, products, and services, this entertaining playbook urges entrepreneurs to reinvent their sales approach, illustrating proven techniques, tips, and tricks in each story and summarizing the unique take-away offered by its teller. Entrepreneurs uncover such pearls as how to ignite creativity to overcome sale barriers, how to create long-term customers, and how to sell what the customer wants (hint: it’s not always a product or service). Entrepreneurs also gain invaluable insight and encouragement as they turn from story to story, leaving the pages with lessons learned and the excitement of being privy to an exchange among the elite in their industry.

Product Details

ISBN-13:	9781613082331
Publisher:	Entrepreneur Press
Publication date:	04/01/2013
Sold by:	Barnes & Noble
Format:	eBook
Pages:	280
File size:	1 MB

About the Author

Alan Shook: Alan L. Shook is a New York Times best-selling author. He is the founder and former chairman of the board of Shook Associates Corporation and American Executive Life Insurance Company. He has authored 55 books—54 non-fiction and one fiction, The Pep Talk, which will be released as a major motion m

Barry Farber: Barry Farber has been consulting corporations, business owners, professional athletes, and entertainers helping them breakthrough and land more deals. He has authored 11 books with more than one million copies sold. Farber is a successful public speaker and was rated “the hottest speaker of the year

Editorial Reviews

For more than two decades, Barry Farber has been bringing successful sales strategies to companies like mine. They all rely on two important elements – simplicity and creativity and this book has both.
—Arthur Wagner, President and Co-Founder,Active International

Farber and Shook use real-life success stories to demonstrate the best techniques to cut the clutter and strategically engage decision makers in a meaningful way to capture business. Their examples are ones every sales professional can execute and clearly show how thinking out of the box and really taking the time to understand your client’s needs can make a world of difference in growing your business.
—Bonnie Habyan, Executive Vice President of Marketing, Arbor Commercial Mortgage

Farber and Shook combine their real world sales experience and entertaining stories with the top sales experts so anyone in any profession can benefit. Fast read and practical tips you can use right away.
—Bill Carigan, Vice President of Strategic Markets, Cintas Corporation

Farber has produced another hard-hitting gem that anyone serious about selling must read.
It is years of real-world sales experience captured in an entertaining and useable guide.
—Jim Coriddi, VP, Dealer Division, Ricoh U.S.

Success Secrets of Sales Superstars offers a great collection of stories that are both engaging and memorable. Regardless of your industry or level of sales experience, you will find inspiration in this book. As Barry and Robert note – everybody sells.
—Isadore Sharp, Founder and Chairman, Four Seasons Hotels and Resorts

A picture paints a thousand words and a story paints the road map. Farber and Shook deliver a powerful message on how building relationships, adding value, listening and execution will change the way you sell and get results. Great read.
—Dimitrios Smyrnios, President, Nestlé Dreyer's Ice Cream Company


I’ve always believed that the best sales strategy is to build relationships first and then do business. Barry Farber’s new book takes this concept to the next level with great stories from iconic business leaders that are insightful, often amusing and always relevant.
—Jim McCann, Founder and CEO, 1-800-FLOWERS.COM and Celebrations.com

This book is a must have if you’re in any type of sales. Barry has put together an incredible list of people whose philosophies are game-changing.
—Mitch Modell, CEO, Modell's Sporting Goods and featured boss on CBS’ Undercover Boss


Full of valuable insights and remarkable business practices. Each story provides practical ideas that are field tested. If you want to improve your business, read this book.
—C. Britt Beemer, founder and CEo, America's Research Group

From the Publisher