Table of Contents
Introduction 1
Chapter 1 The Importance of Relationships: How to Build and Maintain Them 10
Chapter 2 The Role Culture Plays in Determining Economic Value 21
Chapter 3 The Role Culture Plays in Determining Values and Ethical Standards and Practices 32
Chapter 4 Gauging Market Potential: How to Spot Trends and Avoid Costly Errors43
Chapter 5 Understanding the Power Structure: Who’s Really in Charge? 56
Chapter 6 Building Your Strategy: How to Determine Where You Want to Go 69
Chapter 7 Designing Your Plan: What to Consider and How to Evaluate Them 80
Chapter 8 Executing Your Strategy and Plan: The Implementation Phase 91
Chapter 9 What to Consider When Making the Go/No Go Decision 103
Chapter 10 Joint Ventures and Franchising: The Pros and Cons 114
Chapter 11 An Asian Strategy for Small Businesses 124
Chapter 12 Utilizing Resources: Where to Find the Information and Connections You’ll Need 134
Chapter 13 What You Should Take Home 147