Studying Interpersonal Communication: The Research Experience / Edition 1

by Ruth Anne Clark

Overview

Judgements, inferences and generalizations about interpersonal communication are made by us all. However, our observations are just the first step in understanding this phenomenon. This volume examines the systematic empirical study of interpersonal communication.

Clark lays the groundwork for understanding systematic procedures, with an emphasis on experimental methodology. With this introduction to empirical study, readers can learn to become critical consumers of empirical research in interpersonal communication.

Product Details

ISBN-13:	9780803933057
Publisher:	SAGE Publications
Publication date:	02/01/1991
Series:	Interpersonal Communication Texts , #2
Pages:	184
Product dimensions:	6.12(w) x 9.22(h) x 0.71(d)

Table of Contents

The Nature of Communication Research
Evaluation of the Research Question
Internal Validity of a Design
External Validity of a Study
Operationalizing the Independent Variable
Treatment of Subjects
Evaluating a Dependent Measure
Types of Dependent Measures
Describing a Data Set
Central Tendency and Dispersion
Generalizing from Sample Means to a Population
Describing the Association Among Variables
Reporting the Study