Studio Shape Up: The Keys to Transforming Your Fitness Studio Into a Thriving Business

by Chelsea Streifeneder

Overview

Whether your goal is to open a new business, optimize the studio you have now, or take your profit up a few notches, Studio Shape Up provides the information you need to make your clients succeed and your studio prosper. There is no reason why fitness businesses shouldn’t be thriving. This guide raises the bar for studio owners and simply leaps over the “skills approach” other books preach about. In building her own studio, Chelsea Streifeneder’s goal was to build a community of happy people who know how to play as hard as they work and who understand that fun is an important part of a healthy lifestyle, and now she aims to share her tools with others along with what is and isn’t working for her. Studio Shape Up is like having your own personal business advocate, telling you exactly the right moves to make at the right time to achieve the greatest possible results. This timely gem changes the way studio owners can build, grow, and make their business the best it’s ever been!

Product Details

ISBN-13:	9781642790603
Publisher:	Morgan James Publishing
Publication date:	02/12/2019
Pages:	162
Product dimensions:	5.50(w) x 8.50(h) x (d)

About the Author

Chelsea Streifeneder is a recognized Pilates Method Alliance® Certified Pilates Teacher, speaker, pilatespreneur and the proud owner of Body Be Well Pilates in Red Hook and Catskill NY. Chelsea began her career as a Pilates teacher in Los Angeles after graduating from Bard College with a B.A. in Writing and Dance. With over a decade of experience in her field, Streifeneder has appeared on Coffee with America and Pilates Unfiltered as one of Forty Under 40 Mover & Shaker Honorees and has been featured in Prevention, Hudson Valley Magazine, and on the cover of Pilates Style Magazine. She contributes to Prevention Magazine and Prevention.com, has a series of online Pilates classes on www.booyafitness.com, and is a brand ambassador for multiple companies. Chelsea resides in Red Hook, NY and manifests a love for Pilates and fitness and health, loving nothing more than helping others make their bodies and businesses become healthy and strong.

Table of Contents

Acknowledgements ix

Introduction 1

In the Beginning 3

Chapter 1 Setting Up 5

Chapter 2 You've Got Students. Now What? 11

Chapter 3 Hiring, Training & Retaining Your Team 19

Chapter 4 Memberships & Packages That Make Profits, Not Problems 37

Chapter 5 Making Clients Comfortable with Fees 43

Chapter 6 Customer Service 51

Chapter 7 Train Your Clients 57

Chapter 8 Games & Parties Are Good Business 65

Chapter 9 The Magic Of Thank You 81

Chapter 10 Making Retail Work 93

Chapter 11 Don't Forget About You 107

Chapter 12 Exercise Your Right to Exercise 113

Chapter 13 The To-Don't List 133

Chapter 14 Remembering Why We Are Teachers 139

In the End 143

About the Author 145