Strategy Pure and Simple II: How Winning Companies Dominate Their Competitors, New and Updated Edition / Edition 1

by Michel Robert

Overview

Drawing on his 20 years of pioneering research and work with some 400 top companies, Robert offers today's executives guidance in strategy formulation, implementation, and deployment. Filled with examples drawn from the experiences of today's commercial leaders and interviews with CEOs of companies in a variety of industries, this updated edition of a revolutionary and inspiring best seller offers a sure-fire process of strategic thinking that's been tested and refined in the "war rooms" of America's most successful corporations.

Product Details

ISBN-13:	9780070531338
Publisher:	McGraw Hill LLC
Publication date:	11/01/1997
Edition description:	List
Pages:	269
Sales rank:	335,566
Product dimensions:	6.20(w) x 9.20(h) x 1.00(d)

About the Author

Michel Robert is founder and president of Decision Processes International, Inc., a consulting firm headquartered in Westport, Connecticut which has 60 partners in 15 countries. His clients include such major companies as Caterpillar, 3M, and GATX. A noted lecturer and the author of six books including Product Innovation and Strategy Pure & Simple: How Winning Companies Outpace their Competitors, his writings have appeared in many business magazines and journals.

Table of Contents

A Winning Strategy Needs to Be Destructive.

What is Strategic Thinking?

Obstacles to Strategic Thinking.

Crafting the Future Profile of the Organization.

Questions Often Asked About the Concept of Strategic Drive.

Articulating the Business Concept of the Enterprise.

Nurturing Key Strategic Areas of Excellence.

The Concept of Strategic Leverage.

The Ultimate Strategy: Control of the Sandbox.

Strategy Deployment.

Strategic Product Innovation: The Lifeblood of Corporate Longevity.

Market Fragmentation: The Future of Successful New Product Innovation.

Alliances and Acquisitions: The Pursuit of Phantom Synergies.

The Logistics of the Strategic Thinking Process.