This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.
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Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation
This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.
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Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation
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Strategies for e-Business: Concepts and Cases on Value Creation and Digital Business Transformation
eBook(4th ed. 2020)
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Product Details
ISBN-13: | 9783030489502 |
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Publisher: | Springer-Verlag New York, LLC |
Publication date: | 06/28/2020 |
Series: | Classroom Companion: Business |
Sold by: | Barnes & Noble |
Format: | eBook |
File size: | 69 MB |
Note: | This product may take a few minutes to download. |
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