Strategies for Asia Pacific

by Phillippe Lasserre, Hellmut Schütte

Overview

An essential how-to guide for companies doing business Asia Pacific

Despite the growing economic importance of the Asia Pacific region, Western firms remain underrepresented. To remedy this situation, Western firms must approach their operations in Asia strategically, by questioning many of the traditional assumptions of Western business. While Japan has been the subject of much Western scrutiny, the other nations in the region—South Korea, Taiwan, Singapore, the Philippines, Malaysia, Hong Kong, Indonesia, China, and Thailand—have been virtually overlooked.

Strategies for Asia Pacific, the culmination of two decades of research and direct professional experience, is written to provide Western companies with a hands-on approach to doing business in Asia Pacific. The authors first define the region's key characteristics, its role in the world economy, and key features of market and consumer behavior. The book then turns to an overview of the competitive market for developing business there, outlining what is required to design and manage joint-ventures. The final chapters examine the prospective pitfalls in managing Asia Pacific operations and the human resource issues associated with such operations before concluding with projections for future trends in the development of the region.

Product Details

ISBN-13:	9780814751091
Publisher:	New York University Press
Publication date:	12/01/1995
Pages:	400
Product dimensions:	6.00(w) x 9.00(h) x 1.18(d)

About the Author

Philippe Lasserre is Professor at INSEAD, the European Institute of Business Administration, in Fontainebleau, France.

Hellmut Schütte is Professor at INSEAD, the European Institute of Business Administration, in Fontainebleau, France.

What People are Saying About This

From the Publisher

"This informative and comprehensive book will be of value to business practitioners and students wanting to know how Asian Pacific business networks operate."

-Choice

Editorial Reviews

"This informative and comprehensive book will be of value to business practitioners and students wanting to know how Asian Pacific business networks operate.”

-Choice

From the Publisher

Stresses the importance of the Asia Pacific region in the context of international strategies of the firm, applying selected concepts and theoretical frameworks of international business strategy to the Asia Pacific region. Case histories of Western business successes and failures in the region illustrate chapters on Asia as a market, Asian business logic, and country-based and global partnerships. Of interest to Western managers doing business in Asia. Can also be used as a text for business courses on Asia at undergraduate and MBA levels. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Booknews

This informative and comprehensive book will be of value to business practitioners and students wanting to know how Asian Pacific business networks operate.

Choice