Strategic Public Relations: 10 Principles to Harness the Power of PR

by Colleen Moffitt, Jennifer Gehrt, Brad Stevens (Introduction), Andrea Carlos

Overview

STRATEGIC PUBLIC RELATIONS is a modern blueprint to build truly effective PR communications.

It's a fact: PR helps build successful businesses. Yet, with 24/7 news channels and an ever-increasing blur of Internet activity, the public relations landscape is radically changing. STRATEGIC PUBLIC RELATIONS offers practical principles as well as precise, useful pointers to help readers understand the morphing landscape and leverage contemporary PR to achieve maximum benefit.

Product Details

BN ID:	2940012864598
Publisher:	Communiqué PR
Publication date:	03/12/2011
Sold by:	Barnes & Noble
Format:	eBook
Pages:	174
File size:	974 KB

About the Author

Jennifer Gehrt and Colleen Moffitt, successful PR professionals in the Pacific Northwest's vibrant high-tech sector, have developed a deeply insightful, effective and cost-efficient methodology to help everyone from buddy PR practitioners to seasoned business leaders. Combining their own tested and perfected best practices with savvy expertise from some of the most seasoned PR pros in the profession, Gehrt and Moffitt offer new insight into public relations and how to use this growing medium to your company's best advantage.

Editorial Reviews

"This quick read is definitely one to add to your bookcase. With its anecdotes and examples throughout, it provides not only an entertaining, but also an educated look at strategic PR."

Jeffrey Ory (VP, Deveney Communication)

"The book is full of compelling examples and practical advice for any company looking to improve its standing with its community and customer base."

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"This is the kind of book that you refer to again and again. Instead of just theories or concepts, it offers clear and concise best practices, and then drills down to the tactical explanation of how to get them done. I'm going to require that my entire team read this book."

Amy Bohutinsky (VP of Communications, Zillow.com)

"STRATEGIC PUBLIC RELATIONS is full of practical counsel on how to leverage the power of PR to help companies achieve their most important business objectives."

Dan Hesse (CEO, Sprint)

"From start to finish, STRATEGIC PUBLIC RELATIONS reveals the astounding power of PR. At Ignition Partners, we have found PR to be a critical success factor for all of our portfolio companies."

Steve Hooper (former CEO, McCaw Cellular, AT&T Wireless, Nextlink, and Teledesic and partner/founder of Ig