Table of Contents
List of Figures and Exhibits xi
Preface xv
Acknowledgments for the Fifth Edition xxv
The Author xxix
PART ONE: UNDERSTANDING THE DYNAMICS OF STRATEGIC PLANNING 1
1 Why Strategic Planning Is More Important Than Ever 3
2 The Strategy Change Cycle: An Effective Strategic Planning and Management Approach for Public and Nonprofit Organizations 35
PART TWO: KEY STEPS IN THINKING, ACTING, AND LEARNING STRATEGICALLY 75
3 Initiating and Agreeing on a Strategic Planning Process 77
4 Clarifying Organizational Mandates and Mission 115
5 Assessing the Environment to Identify Strengths, Weaknesses, Opportunities, and Challenges 144
6 Identifying Strategic Issues Facing the Organization 187
7 Formulating and Adopting Strategies and Plans to Manage the Issues 221
8 Establishing an Effective Organizational Vision for the Future 269
9 Implementing Strategies and Plans Successfully 281
10 Reassessing and Revising Strategies and Plans 321
PART THREE: MANAGING THE PROCESS AND GETTING STARTED WITH STRATEGIC PLANNING 351
11 Leadership Roles in Making Strategic Planning Work 353
12 Getting Started with Strategic Planning 380
RESOURCES 400
Resource A: A Guide to Stakeholder Identification and Analysis Techniques 401
Resource B: Using Information and Communications Technology (ICT) and Social Media in the Strategic Planning Process 424
References 461
Name Index 485
Subject Index 493