Strategic Marketing: Insights on Setting Smart Directions for Your Business

by Marcia Yudkin Narrated by Marcia Yudkin

Overview

Become the master of your business fate.With proper attention to marketing strategy, success is no accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and set your course for profit.

Despite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching. With both examples and general principles, long-time marketing consultant Marcia Yudkin shows you the key elements for determining your business fate. Learn what to do when complications and uncertainty seem to get in the way.

Marcia Yudkin is the author of 6 Steps to Free Publicity - now in its third edition - and 14 other books.

©2011 Marcia Yudkin (P)2011 Marcia Yudkin

Product Details

BN ID:	2940172593840
Publisher:	Creative Ways (Marcia Yudkin)
Publication date:	11/17/2011
Series:	Marketing Insight Guides , #3
Edition description:	Unabridged

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