Strategic Management (DK Essential Managers Series)

Strategic Management (DK Essential Managers Series)

by DK
Strategic Management (DK Essential Managers Series)

Strategic Management (DK Essential Managers Series)

by DK

eBook

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Overview

A practical guide to improving your strategic management skills which will give you the information and skills to succeed. Find out how to improve make your management style work to your long-term benefit by learning to set boundaries and to test and communicate your strategy. 

You will learn to analyze your position, understand your skills and define your strategy. Learn key skills such as how to plan for change, assess the risks, and monitor performance with tips, dos and don'ts, "In Focus" features on what to do in a particular situation, and real-life case studies. Read it cover-to-cover, or dip in and out of topics for quick reference.

The Essential Manager guides have sold more than 2 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.

Product Details

ISBN-13: 9780756667146
Publisher: DK
Publication date: 02/16/2009
Series: DK Essential Managers Series
Sold by: Penguin Group
Format: eBook
Pages: 72
Sales rank: 857,694
File size: 1 MB
Age Range: 3 Months

About the Author

Kevan Williams is lecturer in strategy, strategic change, and change management at Norwich Business School, where he is also the director of enterprise, engagement and external relations. He is a partner in consultancy, training, and research at Idiomplus.

Table of Contents

1. An Introduction to Strategic Management 2. Understanding Organizational Performance 3. Tools of the Trade: An Overview of the Framework 4. Analyzing the Environment: Assessing the Opportunities and Threats 5. Analyzing Capabilities and Resources: Assessing the Strengths and Weaknesses 6. Strategies for Competitive Advantage: Value, Customers and Transactions 7. Corporate and Multi-Business Unit Strategy 8. Strategy Implementation: Fit, Adaptation and Learning 9. A General Framework: Strategy, Entrepreneurship and International Business 10. Strategic Leadership: Leading and Governing

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