Strategic Management / Edition 14

by John Pearce, Richard Robinson

Overview

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout Strategic Management, 14e. The fourteenth edition of Strategic Management continues to increase the emphasis on planning for domestic and global competition in a global economy that is integral to strategic decision in even the smallest business or organisation on Main Street - in any town worldwide every day. It is specially designed to accommodate the needs of strategy students worldwide in our fast-changing twenty-first century.

Product Details

ISBN-13:	9780077862510
Publisher:	McGraw-Hill Higher Education
Publication date:	03/21/2014
Edition description:	New Edition
Pages:	880
Product dimensions:	8.30(w) x 10.10(h) x 1.40(d)
Age Range:	18 Years

About the Author

The Endowed Chair in Strategic Management and entrepreneurship at Villanova University. In 2004, he was the Distinguished Visiting Professor at ITAM in Mexico City. Previously, Professor Pearce was the Eakin Endowed Chair in Strategic Management at George Mason University and a State of Virginia Eminent Scholar. He received the 1994 Fulbright U.S. Professional Award, which he served at INTAN in Malaysia. Dr. Pearce has taught at Penn State University, West Virginia University, the University of Malta as the Fulbright Senior Professor in international Management, and at the University of South Carolina where he was Director of Ph.D. Programs in Strategic Management. He received a Ph.D. degree in Business Administration and Strategic Management from the Pennsylvania State University.

Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.

Table of Contents

PART ONE: Overview of Strategic Management
Chapter 1: Strategic Management

PART TWO: Strategy Formulation

Chapter 2: Company Mission
Chapter 3: Corporate Social Responsibility and Business Ethics
Chapter 4: The External Environment
Chapter 5: The Global Environment
Chapter 6: Internal Analysis
Chapter 7: Long-Term Objectives and Strategies
Chapter 8: Business Strategy
Chapter 9: Multibusiness Strategy

PART THREE: Strategy Implementation, Control, and Innovation
Chapter 10: Implementation
Chapter 11: Organizational Structure
Chapter 12: Leadership and Culture
Chapter 13: Strategic Control
Chapter 14: Innovation and Entrepreneurship

PART FOUR: Cases
SHORT CASES
1. Bristol Myers Squibb's Growth
2. Competing for NYs Best Lobster Roll
3. J.C. Penny's Uncertain Turnaround
4. Livestrong: Cycling Around Lance Armstrong
5. Southern New Hampshire University
6. WalMart Online: What to do about Amazon.com
7. Wells Fargo's Remarkable Ascent
8. Wendy Aust: Senior Strategy Analyst, Global Strategy Advantage
TRADITIONAL CASES:
9. Absolute Vodka
10. Amazon.com: Retailing Giant to High Tech Player?
11. Apple vs. Samsung: IP & Smartphone Patent Wars
12. APEI (A) and APEI (B)
13. Apollo Group: Univ. of Phoenix
14. Barnes & Noble, Inc.
15. Blue Nile Diamond
16. BMW of N. Amr: Dream It! Build It! Drive It!
17. Cargill
18. Chipotle
19. Delta Airlines and the Trainer Refinery
20. Global Oil & Gas Industry
21. Good Hotel
22. Google Acquisition of Motorola Mobily
23. Lagunitas Brewing Co.
24. Leica Camera: A "Boutique" Firm Faces a World
25. Louis Vuitton
26. Movie Exhibition Industry 2013
27. Netflix (A): The Rebranding and Price Increase Debacle
28. Netflix (B): A Strategic Pivot of Mythic Proportion
29. Volvo &Geely
30. Yahoo: Marissa Mayer's Challenge