Strategic Analytics: The Insights You Need from Harvard Business Review

by Harvard Business Review, Eric Siegel, Edward L. Glaeser, Cassie Kozyrkov, Thomas H. Davenport

Overview

Is your company ready for the next wave of analytics?

Data analytics offer the opportunity to predict the future, use advanced technologies, and gain valuable insights about your business. But unless you're staying on top of the latest developments, your company is wasting that potential—and your competitors will be gaining speed while you fall behind.

Strategic Analytics: The Insights You Need from Harvard Business Review will provide you with today's essential thinking about what data analytics are capable of, what critical talents your company needs to reap their benefits, and how to adopt analytics throughout your organization—before it's too late.

Business is changing. Will you adapt or be left behind?
Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

Product Details

ISBN-13:	9781633698987
Publisher:	Harvard Business Review Press
Publication date:	04/21/2020
Series:	HBR Insights Series
Pages:	192
Sales rank:	299,788
Product dimensions:	5.50(w) x 8.20(h) x 0.80(d)

About the Author

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 12 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.

You can find Harvard Business Review at: hbr.org
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Table of Contents

Introduction

What Makes Analytics Strategic xi

They make your strategy or business model possible. Thomas H. Davenport

Section 1 Understanding Analytics Basics

1 The Five Essential Elements for Succeeding with Data 3

And the costs of missing any. Thomas C. Redman

2 Understanding the Types of Data and How They're Captured 11

Increase your data literacy. Hugo Bowne-Anderson

3 The Right Way to Deploy Predictive Analytics 21

Focus first on your team, then on technology. Eric Siegel

4 What Great Data Analysts Do 31

And why every organization needs them. Cassie Kozyrkov

5 What Data Is and Isn't Good For 43

Numbers rarely reveal the "why." Joel Shapiro

Section 2 Becoming an Analytics-Driven Organization

6 Prioritize Which Data Skills Your Company Needs 53

Consider time versus utility. Chris Littlewood

7 How a German Manufacturing Company Set Up Its Analytics Lab 61

Best practices any company can follow. Niklas Goby Tobias Brandt Dirk Neumann

8 Cloud Computing Is Helping Smaller, Newer Firms Compete 73

Renting computing power may level the playing field. Nicholas Bloom Nicola Pierri

9 Data Science and the Art of Persuasion 85

Solving data's last-mile problem. Scott Berinato

Section 3 Applying Data Analytics

10 How Vineyard Vines Uses Analytics to Win Over Customers 115

By integrating behavioral data and predictive algorithms. Dave Sutton

11 How to Use Employee Data Responsibly 127

Three ways to maintain trust when using people analytics. Ellyn Shook Eva Sage-Gavin Susan Cantrell

12 What Al-Driven Decision Making Looks Like 137

Sometimes, humans need to get out of the way. Eric Colson

13 How Companies Can Use the Data They Collect to Further the Public Good 151

And why they benefit from doing so. Edward L. Glaeser Hyunjin Kim Michael Luca

About the Contributors 159

Index 163