With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.
The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.
With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively.
The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.
![Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies
210![Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.10.4)
Storytelling in Luxury Fashion: Brands, Visual Cultures, and Technologies
210Product Details
ISBN-13: | 9780367901288 |
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Publisher: | Taylor & Francis |
Publication date: | 11/23/2020 |
Series: | Routledge Research in Design Studies |
Pages: | 210 |
Product dimensions: | 6.88(w) x 9.69(h) x (d) |