Startup Program Design: A Practical Guide for Creating Accelerators and Incubators at Any Organization

by Paolo Lombardi, Adam Berk

Overview

Design and execute a powerful startup program that delivers value for all parties involved

Startup accelerators. Business incubators. Hackathons. These are the hallmarks of the innovation ecosystem development practices used to discover, launch, and scale the most forward-looking startups of the last decade. If you want to adopt these approaches to your own business but aren’t sure how to implement them, now’s the time to master the practices of today’s most successful early-stage investors.

In Startup Program Design, two seasoned veterans deeply versed in startup engagement programs provide you with the tools to introduce open innovation practices to your organization.

While other books on innovation management tend to be conceptual at the expense of hands-on experience, Startup Program Design is a practical manual vertically focused on preparing the organization, identifying the right strategy, and designing an attractive and effective offer.

Filled with real-world examples, interviews with program managers, lessons learned, and diagrams and canvases that outline a step-by-step logical sequence, Startup Program Design points you toward results that are scalable and repeatable.

Whether you’re an innovation manager, executive, consultant, service designer, business owner, or startup community activist, this first-of-its-kind guide offers a radical new framework for true innovation.

Product Details

ISBN-13:	9781260463255
Publisher:	McGraw Hill LLC
Publication date:	07/07/2022
Pages:	496
Sales rank:	1,077,254
Product dimensions:	5.80(w) x 9.10(h) x 1.70(d)

About the Author

Paolo Lombardi is Partner at tree, a premium open innovation and consulting agency. He has designed and managed over 20 startup incubation and acceleration programs for such organizations as the European Commission and the World Bank.

Adam Berk is a lead mentor at Google Launchpad and a faculty member at Lean Startup Co. He was a consultant at Pearson and part of the team that designed and implemented "Product Lifecycle”, an award-winning innovation program.

Table of Contents

Introduction vii

A Word of Gratitude xvii

Part 1 A Unified Framework

Chapter 1 Startup Engagement 3

Chapter 2 Context-Aware Design 33

Chapter 3 Objective: Growth 67

Chapter 4 Objective: Solution Sourcing 87

Chapter 5 Objective: Ecosystem Building 111

Chapter 6 Objective: Entrepreneurship for Impact 133

Part 2 Creating Your Own Startup Program

Chapter 7 Design Your Program 155

Chapter 8 Circle 1: Uniqueness and Readiness 177

Chapter 9 Circle 2: Objectives 201

Chapter 10 Circle 3: Target Startups 229

Chapter 11 Capturing Value 251

Chapter 12 Value Proposition 279

Chapter 13 Structure and Schedule 305

Chapter 14 Selection 325

Chapter 15 Content 351

Part 1 Completing the Puzzle

Chapter 16 Systems of Programs 375

Chapter 17 Outsourcing the Program 391

Chapter 18 The Future of Startup Programs 401

Acknowledgments 415

Notes 423

Index 453